What’s New in Your Amazon Catalog: Real-Time Sync, Buy Box by Segment & Highlights
Real-time catalog sync (prices, B2C/B2B Buy Box, content), Buy Box win rate by segment and zone, and editing of the new Amazon Highlights field in Epinium.
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In Amazon catalog management, your edge isn’t only what you decide — it’s when you see it. Until today, working your catalog meant living with an invisible lag: you changed a price, you won or lost the Buy Box, you rewrote a title… and the screen still showed yesterday’s snapshot.
We’ve taken a step to close that gap. This release brings your catalog closer to Amazon’s real state — in real time, with more context, and with content controls built for the format Amazon uses today — so your strategy runs on live data instead of a stale picture.
Real-time sync: your catalog, with no lag
We rebuilt the engine. We now reflect changes instantly across your prices, the Buy Box — both B2C and B2B — your competitive price and your content: titles, bullets and descriptions. No more waiting for the update cycle to confirm a move actually landed.
The impact is direct on the decisions that cost money. Adjusting a price to win back the Buy Box, catching a competitor who just undercut you, or confirming a content change has propagated no longer depend on data that’s hours old. You see what’s happening when it happens, and you act on it.
Buy Box win rate by segment and zone
The Buy Box was never a yes or no. You win it more with some buyers than others, and more in some regions than others. So the product detail view gets a new panel showing your Buy Box win rate, broken down by customer segment — Prime, Non-Prime and General — and by geographic zone.
That level of detail changes the conversation. If you only lose the Buy Box in the Non-Prime segment, the cause is usually price or shipping, not your offer overall. If it drops in one region, the focus is that market’s stock and delivery times. You stop working on the average and start acting on the cause.
Highlights field and titles built for Amazon’s new format
Amazon keeps reshaping how it surfaces a product’s key information, and the catalog has caught up. You can now edit the Highlights field directly in Epinium, and AI optimization adapts to the new format: titles up to 75 characters and highlights up to 125, generated alongside the title so the message stays consistent top to bottom.
Generating title and highlights together isn’t cosmetic. Written separately, the highlight repeats what the title already says or wanders off. Generated together, the title hooks and the highlight lands the benefit that wouldn’t fit up top: one voice, with not a single character wasted.
A catalog that works at Amazon’s pace
These three updates share one direction: that you decide on live data, with enough context to get it right. Less lag between what happens on Amazon and what you see in Epinium, more granularity to understand why you win or lose, and content controls aligned with the format Amazon rewards today. We’ll keep closing that gap.
These improvements are already live in your Catalog. Get started free →
