Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAI for Insurance Companies: What Works, What Doesn’t and Why 62% Are Still in Pilot
TL;DR — Key takeaways 80% of insurers are deploying AI in at least one core function in 2026 — but only 38% of P&C insurers are generating value at scale. The gap is not a technology problem. Insurance AI use … Read More
13 min read -
AmazonAmazon Vendor Central Email: Contact Guide, Email Types and Triage System
TL;DR — Key takeaways Amazon Vendor Central has no public direct email address for support. All contact happens through the case management system inside the portal — but knowing how to frame cases determines whether you get a response in … Read More
12 min read -
AI StrategyJPMorgan Ecommerce AI: What the Mirakl Partnership and Agentic Commerce Mean for Brands
TL;DR — Key takeaways JPMorgan’s ecommerce AI focus is not about digital banking UX — it’s about owning the payment infrastructure layer of agentic commerce, where AI agents shop autonomously on behalf of consumers. J.P. Morgan Payments partnered with Mirakl … Read More
12 min read -
AI StrategyAI Brand Editor: What the Convergence Trend Gets Wrong About Brand Consistency
TL;DR — Key takeaways An AI brand editor is not the same as a general AI image or video tool — it’s one that enforces brand consistency across formats, not just accelerates editing speed. The 2026 convergence trend (image + … Read More
11 min read -
AI StrategyAI Companies Jobs Remote: The Real Landscape, Salaries and Entry Points in 2026
TL;DR — Key takeaways Average AI engineer salary hit $206k in 2025 — a $50k jump in one year. But the easiest remote entry point into AI companies isn’t engineering: it’s non-technical roles that require domain expertise + AI tooling … Read More
11 min read -
AI StrategyAI for Brand Content: What Works, What Breaks, and the 23% Revenue Gap
TL;DR — Key takeaways Brands with consistent content see 23–33% revenue increases — yet 81% of companies still struggle to keep AI-generated content on-brand. The tools aren’t the problem. The governance is. 95% of organizations have brand guidelines. Only 25–30% … Read More
11 min read -
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AmazonAmazon Brand Manager Jobs Remote: What Recruiters Actually Want in 2026
TL;DR — Key takeaways Remote Amazon brand manager roles pay $55k–$185k base in the US; senior agency positions reach $220k+ OTE — but the gap between junior and senior is almost entirely determined by one skill: P&L ownership. Agency-side roles … Read More
11 min read -
AmazonAmazon Vendor Central Brazil: Market Opportunity, 1P vs 3P and Tax Compliance in 2026
TL;DR — Key takeaways Amazon Brazil (amazon.com.br) commands roughly $2.9B in GMV across 150M+ users — the least saturated major Amazon marketplace in 2026. Vendor Central (1P wholesale) is less developed in Brazil than in the US or EU. Most … Read More
10 min read -
EcommerceEcommerce Photo Editing AI: Tools, Costs and Quality Risks in 2026
TL;DR — Key takeaways Gartner estimates that by 2026, 40% of all e-commerce images will be AI-generated or AI-edited — the shift is already happening at scale. AI photo editing for ecommerce falls into three distinct jobs: background removal/replacement, lifestyle … Read More
9 min read -
AI StrategyAI Companies for Government: Who Is Doing Real Work in 2026
Executive summary In May 2026, the Pentagon awarded Scale AI a $500 million contract, proving the era of AI experimentation is over. Real work means massive data processing. Palantir’s US government revenue skyrocketed by 84% year-over-year in Q1 2026, driven … Read More
10 min read -
AmazonAmazon Vendor Central EDI: Setup, Compliance and the SP-API Question in 2026
TL;DR — Key takeaways Amazon Vendor Central EDI uses five mandatory ANSI X12 documents: 850 (PO), 855 (PO Acknowledgment), 856 (ASN), 810 (Invoice), 846 (Inventory). AS2 is Amazon’s preferred connection method. SFTP is the fallback. VAN-based setups add cost and … Read More
10 min read -
AI StrategyAI for Brand Colors: Tools, Traps and the 2026 Workflow
TL;DR — Key takeaways AI color tools fall into three buckets: generators (Khroma, Huemint, Colormind), extractors (Coolors from image, ColorKit from logo), and accessibility-first builders (Leonardo, InclusiveColors). The trap is shiny palettes that fail WCAG contrast. Roughly 1 in 5 … Read More
8 min read
