Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAI Ecommerce Business Model: Five Archetypes, Their Unit Economics, and How to Choose
TL;DR — Key takeaways There is no single “AI ecommerce business model” — there are five distinct archetypes, each with different investment profiles, moat mechanics, and time-to-impact curves. Amazon updates product prices 2.5 million times per day using AI — … Read More
12 min read -
AI StrategyAmazon Seller Central Bangladesh: How to Register, What to Expect, and Where Most Sellers Get Stuck
Executive summary Bangladesh’s integration into Amazon’s approved seller list has opened a massive cross-border revenue channel, yet minor documentation errors cause severe delays. The traditional B2B export model is losing ground as manufacturers realize direct-to-consumer (D2C) via Amazon FBA captures … Read More
10 min read -
AI StrategyAmazon Advertising Flags: What They Mean, How to Resolve Them, and Why Most Advertisers Ignore Them at Their Peril
TL;DR — Key takeaways Amazon Advertising uses flags — status indicators, quality warnings, policy alerts, bid signals — throughout Campaign Manager to communicate why ads are underperforming, ineligible to run, or at risk of policy action. Most advertisers dismiss them; … Read More
13 min read -
AI StrategyAmazon Advertising Data: The Reports That Matter, What to Track, and How AI Is Closing the Action Gap
TL;DR — Key takeaways Amazon advertising data is more extensive than most advertisers realize — and more fragmented. The reports available across Seller Central, Brand Analytics, DSP, and the Amazon Marketing Cloud cover search behavior, purchase patterns, audience demographics, and … Read More
13 min read -
AI StrategyAmazon Brand Manager Jobs USA: Salaries, Skills, and Where to Find Them in 2026
TL;DR — Key takeaways “Amazon brand manager” describes two very different jobs: a corporate role at Amazon itself (product manager equivalent, median total compensation $180K-$280K+) and a brand-side or agency role managing a company’s Amazon channel (base salary $65K-$120K). Most … Read More
12 min read -
AI StrategyAI for Clothing Brand Name Generation: Segment-Specific Process and Trademark Screening
TL;DR — Key takeaways Fashion brand naming follows segment-specific conventions that general AI tools don’t know unless you tell them: luxury names signal heritage and restraint, streetwear names signal attitude and insider culture, sustainable brands signal materials and values, fast … Read More
13 min read -
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AI StrategyAI for Generating Brand Names: Tools, Process, and the Screening System That Actually Works
TL;DR — Key takeaways AI is genuinely useful for brand name generation — but it’s useful for volume and exploration, not for the final decision. The shortlist AI produces needs human filtering against criteria that AI tools don’t evaluate: verbal … Read More
13 min read -
AI StrategyAI Ecommerce Business Ideas: 8 Viable Models for 2026 and the Framework to Choose the Right One
Executive summary Basic chatbots are obsolete. The real profit in 2026 comes from agentic commerce—systems that autonomously negotiate, optimize inventory, and generate storefronts. Autonomous B2B portals and hyper-personalized DTC engines are currently driving the highest margins for mid-market and enterprise … Read More
9 min read -
AI StrategyAI for Branding and Logo: The Complete Workflow from Strategy to Production Files
TL;DR — Key takeaways AI can now handle the full branding and logo workflow — from positioning language to visual identity to production-ready logo files — but the tools for each phase are different, and treating them as interchangeable wastes … Read More
13 min read -
AI StrategyEcommerce AI Companies: The Honest Guide to What Works in 2026
TL;DR — Key takeaways The global AI in ecommerce market hit $9.12 billion in 2025 and is growing toward $10.5 billion in 2026 — but most of the real competitive impact is concentrated in five functional areas: search and discovery, … Read More
11 min read -
AI StrategyAI for Branding Free: What You Can Get at Zero Cost in 2026 (and Where It Stops)
TL;DR — Key takeaways Genuinely useful free AI branding tools exist in 2026 — Canva’s free tier, Adobe Firefly’s web app, Looka’s concept generator, and Google’s free Brand Studio tools cover most early-stage branding needs without payment. Free tiers are … Read More
13 min read -
AI StrategyAI for Creating a Brand Logo: Tools, Workflow, and the Trademark Problem Nobody Talks About
TL;DR — Key takeaways AI can generate 50 logo concepts in 10 minutes. It cannot tell you which one is strategically right for your brand, legally safe to register, or distinct enough to survive in your actual competitive market. 40% … Read More
13 min read
