Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAmazon Advertising Billing: Payment Methods, Billing Cycles, and How Charges Work
TL;DR — Key takeaways Amazon charges per click (CPC) for Sponsored Products and Sponsored Brands — you pay when someone clicks, not when your ad appears. Billing happens either when you hit your payment threshold (default $500) or at the … Read More
15 min read -
AI StrategyAmazon Vendor Central API Documentation: SP-API Guide, Authentication, and Vendor-Specific Endpoints
TL;DR — Key takeaways Amazon replaced its legacy MWS (Marketplace Web Services) API with the Selling Partner API (SP-API) — Vendor Central integrations use the same SP-API framework as Seller Central, with vendor-specific API sections covering purchase orders, inventory acknowledgments, … Read More
13 min read -
AI StrategyAmazon Advertising Jobs: Four Career Tracks, Salary Benchmarks, and What Hiring Managers Actually Look For
TL;DR — Key takeaways Amazon advertising jobs fall into four distinct tracks: roles at Amazon itself (AMC, DSP team, advertising products), in-house brand roles, agency roles, and software/SaaS roles — each with different skill requirements, compensation structures, and career trajectories … Read More
13 min read -
AI StrategyAmazon Vendor Central Born to Run: How the Program Works, Forecast Methodology, and When to Use It
TL;DR — Key takeaways Born to Run is a Vendor Central program that lets vendors request Amazon to pre-order sufficient inventory for a new product launch — sharing the stockout risk during the critical first 10 weeks in exchange for … Read More
14 min read -
AI StrategyAmazon Brand Management Course: What to Learn, Where to Learn It, and What Every Course Misses
TL;DR — Key takeaways Amazon brand management covers seven distinct competency areas — Brand Registry setup, A+ Content and Brand Store, Sponsored Brands advertising, Brand Analytics, brand protection and counterfeit reporting, Vine enrollment, and attribution — most courses cover only … Read More
14 min read -
AI StrategyAmazon Advertising Fees: CPC Benchmarks, ACoS Targets, and the Hidden Costs Brands Miss
TL;DR — Key takeaways Amazon advertising fees are auction-based with no platform subscription — you pay per click (Sponsored Products, Sponsored Brands) or per thousand impressions (Sponsored Display vCPM, DSP) Average CPCs range from $0.50 in low-competition categories to $5+ … Read More
13 min read -
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AI StrategyAmazon Seller Central Jobs Remote: Five Career Paths, Salary Benchmarks, and How AI Is Changing the Market
TL;DR — Key takeaways Amazon Seller Central expertise supports five distinct remote career paths — from entry-level VA roles ($15-25/hour) to senior account managers and PPC strategists commanding $80-120K/year or $80-120/hour freelance The highest-compensated roles combine Seller Central operations with … Read More
10 min read -
AI StrategyAmazon Advertising Banner: Sponsored Display, DSP, and Sponsored Brands Explained
TL;DR — Key takeaways Amazon has three distinct banner advertising products — Sponsored Display, Sponsored Brands, and DSP — each with different access requirements, minimum spend, and strategic purpose Sponsored Display is the most accessible (no minimum spend, self-service) but … Read More
11 min read -
AI StrategyEcommerce AI: The Five Tool Categories, What They Actually Do, and Where to Start
Executive summary Up to 90% of AI pilot projects in retail fail to scale. Stop testing random applications and build a reliable data foundation first. Agentic commerce is no longer a future concept. AI agents impacted a massive $67 billion … Read More
11 min read -
AI StrategyEcommerce AI Business: How to Build an Operation Where AI Actually Changes the Numbers
TL;DR — Key takeaways 75% of ecommerce business owners say they “use AI” — but most are using one writing tool, not running an AI-enabled operation The four functions where AI delivers measurable business ROI: catalog content, customer acquisition, post-purchase … Read More
11 min read -
AI StrategyAI for Brand Logo Design: What Works, What Doesn’t, and the Legal Risks Most Brands Miss
TL;DR — Key takeaways AI logo generators have become genuinely capable for early-stage ideation — but they produce raster images (PNG/JPG), not the vector files (SVG/AI/EPS) that professional logo use requires. The US Copyright Office has ruled that purely AI-generated … Read More
13 min read -
AI StrategyAI Ecommerce: How Artificial Intelligence Operates Across Every Layer of Online Retail
TL;DR — Key takeaways AI in ecommerce is not one technology — it’s a stack of interconnected systems operating across search, personalization, pricing, logistics, fraud, and customer service simultaneously. Amazon generates an estimated 35% of its revenue from AI-powered product … Read More
13 min read
