Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceAgentic AI Google: What Cloud Next ’26 Actually Means for Brand Managers
TL;DR — Key takeaways Google committed $750M to agentic AI partner development at Cloud Next ’26 and Gemini Enterprise paid users grew 40% QoQ — yet neither figure tells brands how to actually deploy agents. The Agent-to-Agent (A2A) Protocol sounds … Read More
14 min read -
AI StrategyAI Implementation Strategy: What Enterprise Brands Get Wrong and the Framework That Fixes It
TL;DR — Key takeaways Only 34% of enterprises are genuinely reimagining their business with AI — the rest are running disconnected pilots with no path to scale (McKinsey, 2025). Gartner warns that 40% of AI projects fail to scale, and … Read More
14 min read -
AI StrategyBest AI Apps for Fashion Brands: What Actually Works at Scale
TL;DR — Key takeaways McKinsey estimates generative AI could create $150–275B in value for the fashion industry — yet most brands still treat it as a design shortcut, not a business system. The biggest ROI in fashion AI is not … Read More
15 min read -
EcommerceCloudflare Cuts 20% of Its Workforce to Go AI-First: The Signal Every COO Must See
Executive Summary Fact: Cloudflare announced on May 7, 2026, the elimination of 1,100 jobs — 20% of its entire workforce — citing a 600% surge in internal AI agent usage across engineering, HR, finance, and marketing in just three months. … Read More
7 min read -
AI StrategyAI Ecommerce Website: The Architecture Most Brands Build Wrong
TL;DR — Key takeaways 65% of organizations now regularly use generative AI (McKinsey, 2024) — yet fewer than 1 in 3 report measurable value from ecommerce AI deployments. The gap lives in architecture, not tools. The AICE Stack™ (AI Infrastructure … Read More
14 min read -
AI StrategyEcommerce AI Design: The Conversion Layer Nobody Talks About
TL;DR — Key takeaways AI-driven ecommerce traffic converts 42% more often than non-AI sources — but only when the design layer supporting it is structurally sound, not just visually polished (Digital Commerce 360, March 2026). Most brands invest their AI … Read More
12 min read -
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EcommerceAgentic Commerce $1 Trillion by 2030: Is Your Catalog Ready?
Fact: McKinsey and ICSC forecast $1 trillion in US retail revenue to be orchestrated by AI agents by 2030 — rising to $5 trillion globally. Impact: 68% of consumers already used at least one AI tool in their last three … Read More
7 min read -
AI StrategyAgentic AI Certification: Which Programs Actually Prepare Enterprise Teams
Executive summary 88% of organizations use AI, but barely 1% have achieved true enterprise deployment maturity. Buying software licenses isn’t an AI strategy—your team needs systems thinking, not just basic prompt engineering. The shift to Agentic AI means autonomous multi-step … Read More
10 min read -
AI StrategyHow Luxury Brands Are Using AI — and Why Most Are Getting It Backwards
TL;DR — Key takeaways LVMH’s internal AI agent MaIA handles 1.5 million queries per month from 40,000 employees — proving AI at scale is operational, not creative. By mid-2026, AI agents account for 15–25% of luxury travel bookings. The buyer … Read More
13 min read -
EcommerceOpenAI and Anthropic Both Launch Enterprise AI Joint Ventures on the Same Day
Executive Summary Fact: On May 4, 2026, OpenAI and Anthropic each announced enterprise AI joint ventures backed by Wall Street — OpenAI raising $4 billion at a $10 billion valuation, Anthropic building a $1.5 billion firm with Blackstone, Goldman Sachs, … Read More
8 min read -
EcommerceDoes Amazon Have a Brand? What Sellers Need to Know
TL;DR Amazon runs two distinct brand types: its corporate platform brand (Prime, Alexa, AWS, Kindle) and roughly 30 active private label product lines including AmazonBasics, Solimo, and Goodthreads Amazon private labels account for just 3% of dollar sales in grocery … Read More
13 min read -
AI StrategyEcommerce AI Automation: Why Your Catalog Is the Real Bottleneck
TL;DR Ecommerce AI automation is real, measurable, and increasingly standard practice — but 42% of companies abandoned their AI initiatives in 2024, and the leading cause was not bad tools. It was bad data. Before integrating another automation platform, your … Read More
14 min read
