Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceSAP’s Autonomous Enterprise: 50 AI Agents Are Now Running Your ERP
Executive Summary Fact: At SAP Sapphire 2026, SAP launched the Autonomous Enterprise: 50+ domain-specific Joule Assistants and 200+ specialized agents now automate financial close, supply chain, procurement, HR, and CX end-to-end. Impact: Any organization running SAP — roughly 440,000 companies … Read More
8 min read -
AI StrategyModel Context Protocol: Enterprise Security and Governance Guide
TL;DR — Key takeaways MCP hit 97M+ monthly SDK downloads in its first year — but over 1,800 active servers ship with no authentication enabled. The adoption curve and the security curve are dangerously out of sync. OAuth wasn’t part … Read More
13 min read -
AI StrategyModel Context Protocol for Brands: The Decision Framework Most Teams Skip
TL;DR — Key takeaways With 97M+ monthly SDK downloads and backing from OpenAI, Google, and Microsoft, MCP is settled infrastructure — the question is no longer whether to adopt it, but which strategy fits your current AI maturity. The “USB-C … Read More
13 min read -
EcommerceOpenAI Deployment Company: What $4B and 19 Investors Signal for Enterprise AI
Executive Summary Fact: OpenAI launched the OpenAI Deployment Company on May 11, 2026, raising $4 billion from 19 investors — including McKinsey & Company, Bain & Company, and Goldman Sachs — at a reported valuation of $14 billion. Impact: By … Read More
9 min read -
AI StrategyModel Context Protocol: What Brand Managers Must Know
TL;DR — Key takeaways The Model Context Protocol is the de facto standard for connecting AI agents to enterprise tools — 78% of enterprise AI teams have at least one MCP-backed agent in production as of April 2026. MCP is … Read More
13 min read -
AI StrategyModel Context Protocol Server: Architecture Guide for Business Teams
TL;DR — Key takeaways Anthropic released MCP in November 2024; by March 2026, over 10,000 public MCP servers are live with 97 million monthly SDK downloads. MCP is not a developer tool — it is an architecture decision that determines … Read More
12 min read -
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EcommerceAlphabet Briefly Topped Nvidia: What Anthropic’s $200 Billion Google Bet Means for Your AI Stack
Executive Summary Fact: Anthropic has committed to spend $200 billion on Google Cloud compute over five years starting in 2027 — representing more than 40% of Alphabet’s disclosed cloud revenue backlog, per The Information. Impact: On May 10, 2026, Alphabet … Read More
8 min read -
AI StrategyMCP Server: What Enterprise Brands Must Know Before Deploying AI in 2026
TL;DR — Key takeaways MCP (Model Context Protocol) is an open standard that lets AI agents connect to your systems, data, and tools — solving the N×M integration problem that was quietly killing enterprise AI ROI. From zero to 2,500+ … Read More
14 min read -
AI StrategyMCP Server: The AI Protocol Redefining How Brands Connect to Live Data
TL;DR — Key takeaways An MCP server is the standardized bridge that lets AI agents access live business systems — databases, CRMs, marketplaces — without rebuilding custom integrations for every new AI tool. Anthropic launched the open protocol in November … Read More
14 min read -
AI StrategyCAISI Pre-Release Testing: Why Brand Manufacturers Should Track Which Frontier Models Clear Washington
Voluntary federal pre-release testing of frontier AI is becoming a procurement filter. Manufacturers in regulated supply chains need to know which models clear it. Executive Summary The Center for AI Standards and Innovation (CAISI), successor to the AI Safety Institute, … Read More
5 min read -
AI StrategyAnthropic Mythos and Project Glasswing: A New Tier System for Cyber Defense
Executive summary Anthropic’s Mythos model surpasses all but elite humans at finding software vulnerabilities and has already flagged thousands of high-severity bugs across major OSes and browsers. Project Glasswing limits access to roughly 40 firms — AWS, Apple, Cisco, CrowdStrike, … Read More
5 min read -
Agentic CommerceGoogle Kills Project Mariner: The Visual Web Agent Era Just Ended
Executive Summary Fact: Google officially shut down Project Mariner on May 4, 2026, after a 17-month run as its autonomous web-browsing AI agent. Impact: The technology is being absorbed into Gemini Agent and Chrome Auto-Browse ahead of Google I/O 2026 … Read More
4 min read
