Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
- Ecommerce
Alibaba’s AI Ran 35 Hours Without a Human — Then Outperformed the Manufacturer
Executive Summary Fact: At the Alibaba Cloud Summit in Hangzhou on May 20, 2026, Alibaba unveiled Qwen3.7-Max — a model that ran autonomously for 35 consecutive hours, executed 1,158 tool calls, and achieved a 10× performance gain on a chip … Read More
8 min read -
AI StrategyForward Deployed Engineer: The Brand Leader’s Guide
TL;DR — Key takeaways A forward deployed engineer (FDE) is an engineer embedded inside your organization to close the gap between AI capability and business outcome — demand for this role has surged 800% in 2026. 95% of enterprise generative … Read More
15 min read -
EcommerceWalmart’s Sparky Agent Is Lifting Orders by 35%: The Agentic Commerce Wake-Up Call Brands Can’t Skip
Executive Summary Fact: Walmart CEO John Furner confirmed on the Q1 FY2027 earnings call that Sparky AI agent users generate 35% higher average order values — with units purchased through Sparky rising fourfold in a single quarter. Impact: Walmart is … Read More
7 min read -
EcommerceMCP Examples: Real Enterprise Use Cases That Actually Work
TL;DR — Key takeaways MCP hit 97 million monthly SDK downloads by March 2026 — yet most brand teams can’t name a single use case that changed their operations. Five proven enterprise deployment examples: inventory-aware campaigns, ad diagnostics, regulatory monitoring, … Read More
15 min read -
AI StrategyMCP Examples: Real Use Cases for Brand Teams
TL;DR — Key takeaways MCP server downloads surged from 100,000 in November 2024 to over 8 million by April 2025 — the fastest AI protocol adoption curve enterprise history has seen. The 5 highest-ROI MCP use cases for brand teams: … Read More
14 min read -
Ecommerce$1.25 Billion a Month: Anthropic’s Compute Dependency and the AI Supply Chain Risk Every Enterprise Is Ignoring
Executive Summary Fact: Anthropic has committed to paying Elon Musk’s xAI $1.25 billion per month — $15 billion per year — for exclusive access to the Colossus 1 data center in Memphis, Tennessee, through May 2029. The deal was buried … Read More
8 min read -
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EcommerceGemini Spark Arrives: Google Declares the Agentic Enterprise Era at I/O 2026
Executive Summary Fact: Google unveiled Gemini 3.5 Flash at I/O 2026, priced at $1.50 per million input tokens — roughly 40% cheaper than last year’s Gemini 3.1 Pro while outperforming it on every major agentic and coding benchmark. Impact: Gemini … Read More
7 min read -
Amazon SEOAmazon ASIN: What It Is, How It Works, and How to Optimize It
TL;DR — Key takeaways ASIN (Amazon Standard Identification Number) is a 10-character alphanumeric code Amazon assigns to every product in its catalog. Amazon generates it automatically when a new listing is created; for books it matches the ISBN-10. It is … Read More
10 min read -
Amazon SEOHow to Get Amazon Reviews Legitimately: The 2026 Guide
TL;DR — Key takeaways Only 1-3% of Amazon buyers leave a review spontaneously — volume of sales matters more than any trick. Amazon Vine and the “Request a Review” button in Seller Central are the only two 100% policy-compliant channels … Read More
11 min read -
Amazon AdvertisingAmazon Ad Sizes mapped to every format and placement
Complete Amazon advertising formats guide for 2026: exact dimensions, file specs, and placement strategy for Sponsored Brands, Display, and video ads. … Read More
12 min read -
Amazon SEOAmazon Backend Keywords: The 250-Byte Guide for 2026
Amazon backend keywords in 2026: 250-byte limit explained, Rufus AI optimization, character vs byte difference, and step-by-step guide for brand managers. … Read More
11 min read -
AmazonAmazon Conversion Rate Optimisation: 10 Proven Tactics for 2026
Amazon conversion rate optimisation in 2026: category benchmarks, 10 proven tactics for listings, A+ content, pricing and reviews to increase CVR. … Read More
18 min read
