Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceClaude for Amazon: What Brands Actually Need to Know
TL;DR — Key takeaways Claude connects to Amazon via MCP — but the connection alone solves roughly 20% of what brand operations actually require. The other 80% lives in data curation, persistent brand context, and safe execution. Over 900,000 Amazon … Read More
14 min read -
Amazon SEOClaude for Amazon Sellers: The Non-Technical Playbook
TL;DR — Key takeaways Amazon launched a Claude-powered Seller Assistant (AWS Bedrock, Q4 2025) — your competitors are already operating against you with the same model you can use directly. 72% of Amazon sellers who tried AI tools abandoned them … Read More
15 min read -
AmazonHow to Choose an Amazon Agency: 2026 Decision Guide
TL;DR — Key takeaways Pick the engagement model before you pick the vendor. Most brands do it backwards and overpay. Agencies charge 15–25% of ad spend or a $3,000–$15,000 flat retainer in 2026 — and the percentage model quietly rewards … Read More
14 min read -
EcommerceGitHub Copilot’s $750 Bill: The End of Flat-Fee AI Tools
Executive Summary The fact: GitHub Copilot’s flat subscription model ended today, June 1, 2026. Chat, agentic workflows, and code review are now metered by token — code completions alone remain unlimited. The impact: Developers are reporting projected monthly costs jumping … Read More
8 min read -
AI StrategyForward Deployed Software Engineer: The Buyer’s Guide
TL;DR — Key takeaways 95% of enterprise generative AI pilots fail to deliver measurable P&L impact — the top cause is last-mile integration, not model quality. A forward deployed software engineer fixes this by working embedded inside the client’s actual … Read More
15 min read -
EcommerceAmazon Is Licensing Its $12 Billion AI Shopping Engine to Your Competitors
Executive Summary Fact: Amazon’s Alexa for Shopping — which replaced Rufus in May 2026 — drove $12 billion in incremental sales on Amazon.com last year. AWS is now licensing the same technology to any retailer willing to pay for it. … Read More
7 min read -
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EcommerceAmazon and OpenAI: What Every Brand Selling on the Platform Needs to Know
TL;DR — Key takeaways Amazon invested $50 billion in OpenAI in February 2026 and is building customized AI models that will directly shape how products are found, ranked, and purchased on the platform. OpenAI’s Stateful Runtime Environment on Amazon Bedrock … Read More
12 min read -
EcommerceAmazon OpenAI Partnership: What the $50B Deal Means for Your Brand
TL;DR — Key takeaways Amazon invested $50B in OpenAI (February 2026) — but simultaneously blocks ChatGPT shopping agents from accessing Amazon.com. The deal is infrastructure, not a consumer alliance. Alexa for Shopping (formerly Rufus, renamed May 13 2026) reaches 300M+ … Read More
14 min read -
EcommercePinterest Gutted a Frontier Model and Saved 90% in AI Costs
Fact: Pinterest CTO Matt Madrigal replaced Qwen3-VL’s native vision encoder with PinCLIP — proprietary multimodal embeddings — cutting AI inference costs by 90% and boosting recommendation accuracy by 30% while serving 620 million monthly users. Impact: The move closes a … Read More
8 min read -
AI StrategyAI Implementation Engineer: What Brands Actually Need
TL;DR — Key takeaways 67% of enterprise AI implementations fail to scale beyond a proof-of-concept — the bottleneck is almost never model quality, it’s integration (Gartner, 2025). An AI implementation engineer is not a generic AI engineer: the role sits … Read More
13 min read -
AI StrategyAgentic Commerce: The Full Commerce Framework for Brand Leaders
TL;DR — Key takeaways AI-referred traffic to US retail sites grew 805% year-over-year on Black Friday 2025 — agentic commerce is not a forecast, it is operational today. Two protocols are live: OpenAI + Stripe’s ACP (September 2025) and Google’s … Read More
13 min read -
EcommerceAt $965B, Anthropic Overtakes OpenAI and Ships 1,000-Subagent Workflows
Executive summary Fact: Anthropic closed a $65 billion Series H at a $965 billion post-money valuation on May 28 — the largest private AI fundraise on record, overtaking OpenAI’s most recent $852 billion figure. Impact: With $47 billion in annualised … Read More
8 min read
