Twelve criteria, both columns sourced and dated. No sponsored placements and no affiliate links.
Helium 10 if you want one suite that also runs your ads, inventory and profit reporting; SoldScope if what you need is research and rank tracking at a fraction of the price. Helium 10 is the best-known seller suite: product and keyword research, an AI listing builder, rules-based ad automation through Adtomic, inventory and profit reporting from the Diamond plan up and an MCP server, at $99–$129 a month for Platinum and $279–$359 for Diamond, with a free plan. SoldScope is a younger, cheaper research and analytics toolkit: keyword and product research, rank tracking, a listing analyzer, an AI listing builder, an SQP analyzer, review automation, reimbursements and an MCP server, from a free tier and $29 a month up to $119. Its advertising side is read-only, and its own comparison concedes PPC management, P&L, inventory and multi-marketplace tools to Helium 10. Helium 10 rates 4.2 from 184 reviews on G2; SoldScope has no public review base yet.
Last updated:
Two paragraphs, no adjectives from us — what the product does and who it is sold to.
Helium 10 is a research-first suite for Amazon sellers. Its core is product and keyword research, with an AI listing builder, inventory management, profit and refund reporting from the Diamond plan up, and rules-based ad automation through Adtomic. It publishes its pricing, offers a free plan with limited uses, and sells mostly to individual sellers and small brands.
Their site: helium10.com/pricing ↗SoldScope is a research and analytics platform for Amazon sellers, run by Data Faber LLC. Its core is keyword and product research and rank tracking, around which it adds a listing analyzer, an AI listing builder, an SQP analyzer, a Buy Box map, review automation, a reimbursement service, a Chrome extension, an API and an MCP server for AI agents. It reports on Amazon Ads but does not manage campaigns, and it publishes prices from a free tier to $119/month.
Their site: soldscope.com/pricing ↗Scroll the table sideways to see both columns
| Criterion | Helium 10 | SoldScope |
|---|---|---|
| Company & HQ Who you are buying from and where support sits | Helium 10 — US-based Amazon seller software suite | SoldScope — operated by Data Faber LLC; headquarters not published |
| Built for The segment the product is actually designed around | Amazon sellers from $0 to $10M+ yearly sales, research-first | Amazon-first sellers and brands, from solo sellers to small teams (2 to 10 seats per plan) |
| Public entry price Lowest published price — many vendors publish none | Platinum $99–$129/mo · Diamond $279–$359/mo · Enterprise from $1,499/mo | Free tier · Starter $29/mo · Standard $59 · Professional $119 (from $24/$49/$99 billed yearly) · Enterprise custom |
| Estimated cost at $25K/mo ad spend Our arithmetic on their published figures — not a quote from them | Its price does not track ad spend: Diamond is $359/mo at any level; Enterprise from $1,499/mo is scoped at $25K–$1M of spend | Its price does not track ad spend: Professional is $119/mo at any level, because it does not manage ads |
| Pricing model A % of ad spend means your bill grows as you scale | Tiered subscription by yearly sales bracket; ad spend limits on Enterprise | Flat subscription by usage limits (keywords, searches, seats, API calls); no ad-spend fee |
| Commitment and setup fees Monthly or annual, and what you pay before you start | Monthly or annual, annual discounted; Enterprise is billed annually. Free plan with limited uses | Monthly or annual (about 17% off yearly); free tier; 14-day money-back guarantee on new paid plans |
| Platform scope Advertising only, or advertising + listings + stock + P&L | Research suite + AI listing builder + rules-based ads (Adtomic) + inventory and P&L on Diamond up | Keyword and product research + rank tracker + index checker + listing analyzer + AI listing builder + SQP analyzer + Buy Box map + review automation + reimbursements + Chrome extension + API |
| Channels covered Whether it reaches past Amazon to Walmart, Instacart or Criteo | Amazon-first; Walmart in parts of the suite. Not a multi-retailer media platform | Amazon only; by its own comparison it has no Walmart, TikTok Shop or multi-marketplace tools |
| 1P (Vendor) or 3P (Seller) Vendor Central work is a different product from Seller Central | Third-party sellers — 86.3% of its G2 reviews come from small business, the highest share here | Amazon-first sellers on a budget; no review base yet to show who actually buys it |
| Free trial Can you evaluate it before a sales call | Yes — free plan with limited uses | Yes — free tier, plus a 14-day money-back guarantee on new paid plans |
| Human approval (HITL) & audit trail Whether AI acts on your account before a person signs off | Rules-based ad automation; a review-and-approve queue with audit trail is not documented | Not applicable — its PPC is read-only (Amazon Ads reporting); campaigns are managed in Amazon Ads |
| P&L and margin per product TACOS, fees, product cost and contribution margin, not just ACOS | Yes — profit and refund reporting from the Diamond plan up | No P&L module; a free FBA calculator estimates margins (its own comparison concedes P&L to Helium 10) |
| GEO — listings optimised for Rufus & AI assistants The discovery surface advertising tools ignore | Not documented | Not documented |
| Amazon EU depth ES, IT, DE, FR, UK as first-class markets, not translations | Marketplace coverage not detailed by region on its pricing page | Supported marketplaces are not listed on its site |
| EU data & AI Act posture Where your commercial data lives and how AI use is governed | EU data residency and AI Act posture not documented publicly | Hosting region, GDPR and AI Act posture not documented; follows Amazon's Data Protection Policy |
| Open to your AI agents (MCP) Can Claude/ChatGPT query the platform on your behalf | Yes — Helium 10 MCP to connect your data to AI tools (Diamond up) | Yes — SoldScope MCP for Claude, ChatGPT, Cursor and other agents; research-oriented tools within plan limits |
The cost row is our arithmetic on the figures each vendor publishes, at a common $25,000 of monthly ad spend. It is an estimate for comparison, not a quote from either company.
Competitor data verified on from the public sources below. Capabilities a vendor does not document publicly are marked as such rather than denied. Spotted something out of date? Tell us and we will correct it.
Sources: helium10.com/pricing soldscope.com/pricing soldscope.com/solutions/mcp soldscope.com/helium-10-alternative soldscope.com/security-compliance
Almost every comparison of these two is written for a US seller. Here is what each one publishes about the European marketplaces, where your commercial data sits, and which currency you are billed in.
Neither product is better in the abstract. Here is the case for each, on the criteria that decide it.
The rows below are the ones where Epinium ships a capability and neither Helium 10 nor SoldScope documents one. Anything either of them already does is not on this list.
Free to start · No credit card
| Criterion | Neither of the two | Epinium |
|---|---|---|
| Human approval (HITL) & audit trail | Rules-based ad automation; a review-and-approve queue with audit trail is not documented Not applicable — its PPC is read-only (Amazon Ads reporting); campaigns are managed in Amazon Ads | Yes — you choose: approval queue or an autonomy mode; new campaigns and workflows start paused; HITL lock on sensitive actions; 90-day audit trail |
| GEO — listings optimised for Rufus & AI assistants | Not documented Not documented | Yes — listing optimisation for Rufus and other AI assistants |
Epinium rates 4.8/5 on G2 — from 9 reviews, far fewer than either product above. Judge the number and the sample together. G2 ↗ See Epinium pricing
What our clients say
The same CMO AI and the same account, inside the Claude or ChatGPT your team already uses. Free to start.
ExploreYour P&L down to contribution margin, by product and channel. Add your product cost and see what each sale really leaves you.
ExploreOptimise your product listings with AI in seconds. Generate high-converting listings in any language with perfect copywriting and the most relevant keywords.
ExploreSupervised agents for your Sponsored Ads: they work bids, keywords and budgets, and you approve each change or delegate it by autonomy mode. Built to grow profit (TACOS), not just cut ACOS.
ExploreNo-code automations on your own account: connect the data, set the trigger, and let the process run on its own — with the checkpoints you decide.
ExploreA fully personalized platform with dedicated workspaces for every role in your team — catalog, operations, advertising, and analytics — all connected through one AI chat.
Explore Beyond the toolsFor everything the platform doesn't cover: websites and stores, integrations, applied AI and automations — built by us, with a closed scope and timeline. It stays yours.
ExploreFor research and rank tracking, yes, and a much cheaper one: from a free tier and $29 a month against $99–$129 for Helium 10 Platinum. For running ads, inventory and profit reporting, no: SoldScope's PPC is read-only and its own comparison concedes P&L, inventory and multi-marketplace tools to Helium 10.
SoldScope at every published tier: Starter is $29 a month ($24 billed yearly), Standard $59 and Professional $119, against $99–$129 for Helium 10 Platinum and $279–$359 for Diamond. Both have a free plan. SoldScope adds a 14-day money-back guarantee on new paid plans.
Both ship an MCP server. Helium 10's connects your data to AI tools from the Diamond plan; SoldScope's works with Claude, ChatGPT, Cursor and other agents, with research-oriented tools inside your plan limits. If you want the assistant to also create campaigns and workflows, Epinium's MCP writes them on its Business plan, with the scopes you grant.
Neither documents that depth. Helium 10 does not break its marketplace coverage down by region on its pricing page, and SoldScope does not list the marketplaces it covers. That gap is the reason Epinium exists: purpose-built for ES, IT, DE, FR and UK, with keyword data localised per marketplace and your data in the EU.
Epinium. Against Helium 10 (Platinum $99–$129/mo · Diamond $279–$359/mo · Enterprise from $1,499/mo) and SoldScope (Free tier · Starter $29/mo · Standard $59 · Professional $119 (from $24/$49/$99 billed yearly) · Enterprise custom), Epinium publishes its pricing: Brain free, Guru €159/mo, Business €349 and Master €799, plus an advertising commission that tapers from 5% to 2% with volume and applies only to the spend it manages. It also goes past advertising — listings, catalogue, stock and per-ASIN P&L — with the control level you choose: approval queue or autonomy mode. Detail on Epinium pricing. Both competitors' data verified on 15 August 2026 from public sources.
Helium 10: Not documented. SoldScope: Not documented. Epinium does optimise your listings to rank in Rufus and other AI shopping assistants — see GEO / AI search. To be precise: Epinium optimises for that surface; it does not measure your share of voice inside it.
Amazon
Shopify