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Helium 10 vs SoldScope, compared

Helium 10 vs SoldScope: which one fits your operation.

Twelve criteria, both columns sourced and dated. No sponsored placements and no affiliate links.

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Short answer

Helium 10 vs SoldScope: the short answer

Helium 10 if you want one suite that also runs your ads, inventory and profit reporting; SoldScope if what you need is research and rank tracking at a fraction of the price. Helium 10 is the best-known seller suite: product and keyword research, an AI listing builder, inventory and profit reporting from the Diamond plan up, an MCP server, and Helium 10 Ads (formerly Adtomic), which runs bid algorithms, rules and dayparting on Amazon, Walmart and TikTok Shop. Platinum costs $99–$129 a month and Diamond $279–$359; ads come only with Diamond and add 2% of all managed ad spend, and the free plan has no ads. SoldScope is a younger, cheaper research and analytics toolkit: keyword and product research, rank tracking, a listing analyzer, an AI listing builder, an SQP analyzer, review automation, reimbursements and an MCP server, from a free tier and $29 a month up to $119. Its advertising side is read-only, and its own comparison concedes PPC management, P&L, inventory and multi-marketplace tools to Helium 10. Helium 10 rates 4.2 from 184 reviews on G2; SoldScope has no public review base yet.

Last updated:

Helium 10 vs SoldScope: what actually separates them

  • Price. SoldScope starts with a free tier and $29 a month (Starter), $59 for Standard and $119 for Professional. Helium 10 Platinum is $99–$129 and Diamond $279–$359, and running ads on Helium 10 needs Diamond plus 2% of managed ad spend. If research is all you need, that gap is most of the decision.
  • Research volume per dollar. By SoldScope's own comparison, its $59 Standard plan tracks 2,500 keywords against 500 on Helium 10 Platinum, runs its listing analyzer 1,000 times a month against 50, and includes 5 seats against 1. These are the vendor's figures, not ours.
  • Operations. Helium 10 acts on your account: from Diamond, Helium 10 Ads runs bid algorithms, rules and dayparting, and can hold changes in a Suggestions page for your approval; inventory and profit reporting also come from Diamond up. SoldScope's PPC is read-only and it has no P&L or inventory module, which its own Helium 10 page concedes.
  • Track record. Helium 10 rates 4.2 from 184 reviews on G2, with "too many options" and price as its most-tagged complaints. SoldScope has a G2 page but no reviews there yet, and none on Capterra, so there is no independent sample to judge it by.
Before the table

What each one actually is.

Two paragraphs, no adjectives from us — what the product does and who it is sold to.

Helium 10

Helium 10 Ads (formerly Adtomic) is the advertising module of Helium 10, a US seller-software suite run by Pixel Labs and part of the Pacvue ecosystem. It manages Amazon Sponsored Products, Brands, Display and Sponsored TV, plus Walmart and TikTok Shop ads, through bid algorithms aimed at a target ACoS, custom rules, dayparting, a budget pacer and fully automated AI Product Goals. It comes only with Diamond and higher plans and charges 2% of managed ad spend.

Their site: helium10.com/pricing ↗

SoldScope

SoldScope is a research and analytics platform for Amazon sellers, run by Data Faber LLC. Its core is keyword and product research and rank tracking, around which it adds a listing analyzer, an AI listing builder, an SQP analyzer, a Buy Box map, review automation, a reimbursement service, a Chrome extension, an API and an MCP server for AI agents. It reports on Amazon Ads but does not manage campaigns, and it publishes prices from a free tier to $119/month.

Their site: soldscope.com/pricing ↗
Side by side

Helium 10 vs SoldScope, criterion by criterion

Scroll the table sideways to see both columns

Feature and pricing comparison — Helium 10 / SoldScope
Criterion Helium 10 SoldScope
Company & HQ Who you are buying from and where support sits Helium 10 — Pixel Labs LLC (Irvine, California), part of the Pacvue ecosystem SoldScope — operated by Data Faber LLC; headquarters not published
Built for The segment the product is actually designed around Amazon sellers with $100K to $10M yearly sales (Diamond, the plan with ads) Amazon-first sellers and brands, from solo sellers to small teams (2 to 10 seats per plan)
Public entry price Lowest published price — many vendors publish none Ads from Diamond: $359/mo ($279 billed yearly) + 2% of spend; Enterprise from $1,499/mo Free tier · Starter $29/mo · Standard $59 · Professional $119 (from $24/$49/$99 billed yearly) · Enterprise custom
Estimated cost at $25K/mo ad spend Our arithmetic on their published figures — not a quote from them About $859/mo on Diamond ($359 + 2% of all Managed spend), our estimate; Enterprise, from $1,499/mo, does not publish whether it pays the 2% Its price does not track ad spend: Professional is $119/mo at any level, because it does not manage ads
Pricing model A % of ad spend means your bill grows as you scale Flat plan by sales tier + 2% of all Managed spend, no threshold Flat subscription by usage limits (keywords, searches, seats, API calls); no ad-spend fee
Commitment and setup fees Monthly or annual, and what you pay before you start Monthly or prepaid annual, auto-renews; no trial for ads, 7-day refund on the first payment; Enterprise needs 90 days' notice Monthly or annual (about 17% off yearly); free tier; 14-day money-back guarantee on new paid plans
Platform scope Advertising only, or advertising + listings + stock + P&L Research, listings, inventory, P&L, refunds, alerts and ads (Amazon, Walmart, TikTok Shop) Keyword and product research + rank tracker + index checker + listing analyzer + AI listing builder + SQP analyzer + Buy Box map + review automation + listing change alerts + reimbursements + Chrome extension + API
Channels covered Whether it reaches past Amazon to Walmart, Instacart or Criteo Amazon, Walmart Ads and TikTok Shop GMV Max from one tool; no Instacart, Criteo, Google or Meta documented Amazon only; by its own comparison it has no Walmart, TikTok Shop or multi-marketplace tools
1P (Vendor) or 3P (Seller) Vendor Central work is a different product from Seller Central Seller accounts only: its Ads FAQ says Vendor is not supported. About 87% of G2 reviews come from small business Amazon-first sellers on a budget; no review base yet to show who actually buys it
Free trial Can you evaluate it before a sales call Not for ads: free plan excludes Ads; 7-day money-back on first payment Yes — free tier, plus a 14-day money-back guarantee on new paid plans
Human approval (HITL) & audit trail Whether AI acts on your account before a person signs off Optional approval via Suggestions; Change Log by source and author; AI goals skip preview Not applicable — its PPC is read-only (Amazon Ads reporting); campaigns are managed in Amazon Ads
P&L and margin per product TACOS, fees, product cost and contribution margin, not just ACOS Yes: Profits P&L with COGS, fees and TACoS on Diamond; limited on Platinum No P&L module; a free FBA calculator estimates margins (its own comparison concedes P&L to Helium 10)
GEO — listings optimised for Rufus & AI assistants The discovery surface advertising tools ignore Partly: Listing Builder feeds Rufus insights from up to 2 ASINs into AI listings Not documented
Amazon EU depth ES, IT, DE, FR, UK as first-class markets, not translations Ads in UK, DE, FR, IT, ES, SE, NL, PL; DE/NL/PL without Sponsored Display Supported marketplaces are not listed on its site
EU data & GDPR Where your commercial data lives and how AI use is governed Personal data processed in the United States; EU data residency not documented Hosting region not documented; its privacy policy has a GDPR section and EU-approved clauses for EEA transfers; follows Amazon's Data Protection Policy
Open to your AI agents (MCP) Can Claude/ChatGPT query the platform on your behalf Yes: MCP reads and writes ads (Amazon, Walmart) with per-batch approval, Diamond and up Yes — SoldScope MCP for Claude, ChatGPT, Cursor and other agents; research-oriented tools within plan limits

The cost row is our arithmetic on the figures each vendor publishes, at a common $25,000 of monthly ad spend. It is an estimate for comparison, not a quote from either company.

Competitor data verified on from the public sources below. Capabilities a vendor does not document publicly are marked as such rather than denied. Spotted something out of date? Tell us and we will correct it.

Sources: helium10.com/pricing KB: Helium 10 Ads Settings (2% fee) KB: Which plans include Helium 10 Ads Wayback: helium10.com/pricing 2026-02-20 Wayback: helium10.com/pricing 2026-03-09 Wayback: helium10.com/pricing 2026-04-03 Wayback: helium10.com/pricing 2026-05-19 helium10.com/about helium10.com/terms-and-conditions helium10.com/privacy-policy KB: 7-day money-back guarantee KB: How to cancel KB: Token connection FAQs KB: Helium 10 Ads FAQs KB: Tools supported per market KB: Sponsored TV support KB: Connect Walmart Ads KB: TikTok GMV Max in Helium 10 Ads KB: Helium 10 Ads Suggestions KB: Rules & Automation KB: AI Advertising (Product Goals) KB: AI Advertising need-to-know guide KB: Dayparting Schedules KB: Budget Manager KB: Change Log page KB: Getting started with Helium 10 MCP KB: Ads write capabilities with MCP KB: Helium Agent KB: Listing Builder (Rufus integration) soldscope.com/pricing soldscope.com/solutions/mcp soldscope.com/helium-10-alternative soldscope.com/security-compliance soldscope.com/privacy-policy SoldScope Smart Alerts (knowledge base)

What buyers actually said

Public review standing, sample size included.

We have not used these two products ourselves, so nothing below is our opinion: every point names the third party that reported it and links to it. Scores come from each product’s own G2 page, read on the date below — with the review count, because a high score on a handful of reviews is not the claim a slightly lower one on hundreds is.

Helium 10

4.2

184 reviews on G2

87% of reviews from small business

Most-tagged strengths

  • Data analysis
  • Competitor analysis

Most-tagged complaints

  • Overwhelming number of options
  • Expensive

What reviewers say works

  • G2 reviewers tag data analysis and competitor analysis as its main strengths, over a base of about 184 reviews of the whole suite. G2: Helium 10 reviews ↗
  • Its own pricing page bundles research, rank tracking, P&L, inventory and ads in one Diamond plan, which is why it is often a seller's first and only tool. helium10.com/pricing ↗

What reviewers say does not

  • Reviewers on Trustpilot (2.0/5 from 716 reviews) report the 2% ad-spend fee appearing without clear consent, and refusals to refund renewals. Trustpilot: helium10.com ↗
  • On G2, an overwhelming number of options is its most-tagged complaint, ahead of price. G2: Helium 10 reviews ↗
Source: G2 ↗

SoldScope

No public review base yet: no reviews on its G2 page or on Capterra.

What works, per the source cited

  • The lowest entry price in a competitor's own roundup of research tools: $29/month, or $24 billed yearly. SmartScout (competitor) ↗
  • A free tier and eight free tools, from a sales estimator to an FBA calculator, so you can test it before paying. soldscope.com/pricing ↗

What does not, per the source cited

The European question

And if you sell on Amazon Spain, Italy or Germany?

Almost every comparison of these two is written for a US seller. Here is what each one publishes about the European marketplaces, where your commercial data sits, and which currency you are billed in.

Helium 10

Amazon EU depth
Ads in UK, DE, FR, IT, ES, SE, NL, PL; DE/NL/PL without Sponsored Display
Where your data sits
Personal data processed in the United States; EU data residency not documented
Currency you are billed in
Publishes in dollars, so your cost moves with the exchange rate.

SoldScope

Amazon EU depth
Supported marketplaces are not listed on its site
Where your data sits
Hosting region not documented; its privacy policy has a GDPR section and EU-approved clauses for EEA transfers; follows Amazon's Data Protection Policy
Currency you are billed in
Publishes in dollars, so your cost moves with the exchange rate.
The verdict

Which of the two fits your operation.

Neither product is better in the abstract. Here is the case for each, on the criteria that decide it.

Choose Helium 10 if…

  • You want product and keyword research, rank tracking and PPC in one subscription, and Cerebro, Magnet or Black Box are already part of your workflow.
  • You also advertise on Walmart or TikTok Shop and want those campaigns run from the same tool as Amazon.
  • You want the smaller fee at scale: 2% of spend against Epinium's 3%, so about $859/month at $25K on Diamond against about €1,100 on Epinium Business (our arithmetic, different currencies).
  • You run Sponsored TV campaigns: Helium 10 Ads manages them next to Sponsored Products, Brands and Display, while Epinium does not run Sponsored TV.

Choose SoldScope if…

  • You want the cheapest serious research toolkit: Starter is $29/month, or $24 billed yearly, with a free tier to try it first.
  • Rank tracking at volume is your daily job: 2,500 keywords and 250 boosts on Standard, with unlimited tracking groups.
  • You run your campaigns yourself in Amazon Ads and only need research, listings and reporting around them.
A third option

If neither fits: what Epinium does that neither of them documents.

The rows below are the ones where Epinium ships a capability and neither Helium 10 nor SoldScope documents one. Anything either of them already does is not on this list.

Where both land in the same place, and why Epinium is the alternative to the pair

  • Neither runs approval-first ads on Vendor Central. Helium 10 Ads supports Seller accounts only, though it does let you approve rule and algorithm changes before they apply; SoldScope does not change campaigns at all. Epinium connects Seller and Vendor Central, lets changes wait as tasks for your approval or run under an autonomy mode you choose, starts new campaigns and workflows paused, and logs every change for 12 months, ready to undo.
  • Neither covers your own store. Helium 10 reaches Walmart and TikTok Shop and SoldScope stays on Amazon, but neither documents a Shopify or WooCommerce store next to Amazon. Epinium keeps your own store in the same platform as Amazon ads, listings, catalogue, stock and P&L.
  • Neither documents EU data hosting. Helium 10 lists 16 Ads marketplaces, with Germany, the Netherlands and Poland limited to Sponsored Products and Brands, and processes data in the United States; SoldScope lists neither its marketplaces nor its hosting region. Epinium is built in Spain for ES, IT, DE, FR and UK, with an interface in five EU languages, Amazon keyword suggestions per marketplace and your data hosted in the EU (AWS Ireland) under GDPR.

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Capabilities neither Helium 10 nor SoldScope documents
Criterion Neither of the two Epinium
Human approval (HITL) & audit trail Optional approval via Suggestions; Change Log by source and author; AI goals skip preview Not applicable — its PPC is read-only (Amazon Ads reporting); campaigns are managed in Amazon Ads Yes — you choose: changes wait for your approval, or an autonomy mode applies them; new campaigns start paused; every change logged for 12 months and reversible
GEO — listings optimised for Rufus & AI assistants Partly: Listing Builder feeds Rufus insights from up to 2 ASINs into AI listings Not documented Yes — AI listing generation and audit against Amazon’s rules, written for shoppers and for AI assistants like Rufus

Epinium rates 4.8/5 on G2 — from 9 reviews, far fewer than either product above. Judge the number and the sample together. G2 ↗ See Epinium pricing

What our clients say

Epinium on G2
Epinium on Capterra
Amazon App Store
Epinium on Trustpilot
Amazon Verified Partner
500+ EU brands run Amazon with Epinium
KiliagonPepsiKoroshiNutribenJordi OrdóñezGerminalRoicosFotoprixnut&meHumydryBigBuyEduca BorrasFlowerKook Time

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Frequently asked questions

Is SoldScope a real Helium 10 alternative?

For research and rank tracking, yes, and a much cheaper one: from a free tier and $29 a month against $99–$129 for Helium 10 Platinum. For running ads, inventory and profit reporting, no: SoldScope's PPC is read-only and its own comparison concedes P&L, inventory and multi-marketplace tools to Helium 10. Bear in mind that on Helium 10 those need Diamond, and ads add 2% of managed spend.

Which is cheaper, Helium 10 or SoldScope?

SoldScope at every published tier: Starter is $29 a month ($24 billed yearly), Standard $59 and Professional $119, against $99–$129 for Helium 10 Platinum and $279–$359 for Diamond, the plan you need for ads, which also adds 2% of managed ad spend. Both have a free plan, though Helium 10's has no ads. SoldScope adds a 14-day money-back guarantee on new paid plans; Helium 10 refunds within 7 days of the first payment.

Do Helium 10 and SoldScope connect to Claude or ChatGPT?

Both ship an MCP server. Helium 10's works from the Diamond plan with Claude, ChatGPT and Cursor, and can also change Amazon and Walmart ads, with your approval for each batch; SoldScope's works with Claude, ChatGPT, Cursor and other agents, with research-oriented tools inside your plan limits. Epinium's MCP, in Claude and in the ChatGPT app directory, reads on every plan and on Business writes SP, SB and SD campaigns, workflows, portfolios, tasks and listings from a spreadsheet, with the scopes you grant.

Which one is better for selling on Amazon Spain, Italy or Germany?

Neither is built around Amazon EU. Helium 10 Ads covers UK, DE, FR, IT, ES, SE, NL and PL, but Germany, the Netherlands and Poland get Sponsored Products and Brands only, data is processed in the United States and the language of the Ads interface is not documented; SoldScope does not list the marketplaces it covers. That gap is the reason Epinium exists: built in Spain for ES, IT, DE, FR and UK, with an interface in five EU languages, Amazon keyword suggestions per marketplace and your data hosted in the EU.

What is the alternative to both Helium 10 and SoldScope?

Epinium. Against Helium 10 (Ads from Diamond: $359/mo ($279 billed yearly) + 2% of spend; Enterprise from $1,499/mo) and SoldScope (Free tier · Starter $29/mo · Standard $59 · Professional $119 (from $24/$49/$99 billed yearly) · Enterprise custom), Epinium publishes its pricing: Brain free, Guru €159/mo, Business €349 and Master €799, plus 3% of the ad spend its AI manages on Business and Master. It also goes past advertising (listings, catalogue, stock and a P&L per product), with the control you choose: changes that wait for your approval, or an autonomy mode. Detail on Epinium pricing. Both competitors' data verified on 7 November 2026 from public sources.

Do Helium 10 or SoldScope optimise listings for Rufus?

Helium 10: Partly: Listing Builder feeds Rufus insights from up to 2 ASINs into AI listings. SoldScope: Not documented. Epinium generates and audits your listings against Amazon's rules, written for shoppers and for AI shopping assistants like Rufus: see GEO / AI search. To be precise: Epinium writes for that surface; it does not measure your visibility or share of voice inside it.