ecommerce website builder

Why You Need an Ecommerce Website Builder

In today’s digital age, having an online presence is crucial for any business. An ecommerce website builder simplifies the process of creating an online store, allowing you to focus on what matters most—growing your business. This guide will walk you through the best ecommerce website builders available in 2024 and help you choose the one that best fits your needs.

What is an Ecommerce Website Builder?

An ecommerce website builder is a specialized tool designed to help users create online stores without requiring advanced technical skills. These builders offer a user-friendly interface, often with drag-and-drop functionality, allowing you to design and customize your website easily. They provide various templates and themes tailored for online stores, ensuring that your website looks professional and attractive.

In addition to design capabilities, ecommerce website builders come with essential ecommerce functionalities such as shopping carts, payment gateways, product listings, inventory management, and order processing. These features enable you to manage your entire ecommerce operation from a single platform, simplifying the process of running an online store.

Some of the most popular ecommerce website builders include Shopify, Wix, BigCommerce, Squarespace, and GoDaddy. Each of these platforms offers unique features and pricing plans to cater to different business needs and sizes​

Benefits of Using an Ecommerce Website Builder

Using an ecommerce website builder offers several benefits, making it an attractive option for entrepreneurs and businesses looking to establish an online presence:

Ease of Use

Ecommerce website builders are designed to be user-friendly, allowing individuals with little to no technical knowledge to create and manage their online stores. The drag-and-drop functionality and pre-designed templates simplify the process of building a professional-looking website​.


Hiring a professional web developer can be expensive. Ecommerce website builders offer an affordable alternative, with various pricing plans to suit different budgets. Many platforms also provide free trials, allowing you to test the features before committing to a paid plan​.

Comprehensive Ecommerce Features

These builders come equipped with essential ecommerce functionalities such as secure payment gateways, shopping carts, inventory management, and order processing. This integration ensures that all aspects of your online business are managed efficiently from one platform​.

Customization and Flexibility

Ecommerce website builders offer a wide range of templates and themes that can be customized to match your brand’s identity. You can easily change the layout, colors, fonts, and images to create a unique and engaging online store.

SEO and Marketing Tools

Most ecommerce website builders include built-in SEO tools to help improve your website’s visibility in search engine results. Additionally, they offer various marketing tools, such as email marketing, social media integration, and analytics, to help you reach a broader audience and drive sales​.


As your business grows, your ecommerce platform can grow with you. Most website builders offer scalable solutions that allow you to upgrade your plan and access advanced features as needed. This flexibility ensures that your online store can handle increased traffic and sales without compromising performance.

By leveraging an ecommerce website builder, you can focus more on your business operations and less on the technical aspects of managing an online store. This approach not only saves time and money but also helps you create a professional and effective ecommerce website.

Top Ecommerce Website Builders in 2024

Shopify: The All-In-One Solution

Shopify is widely recognized as a leading ecommerce website builder, known for its comprehensive features and ease of use.

Features and Pricing

  • Over 100 professional themes created by top designers.
  • Built-in tools like SSL certification, domain hosting, and abandoned cart recovery.
  • Supports selling on multiple marketplaces such as Amazon, eBay, and Etsy.
  • Integrates with over 100 payment gateways, including PayPal and Bitcoin.
  • Mobile commerce capabilities, unlimited bandwidth, and simplified inventory management.
  • Pricing starts at $29 per month with higher-tier plans offering more advanced features​.

Pros and Cons

  • Pros: Extremely user-friendly, scalable for growing businesses, extensive app store for additional functionality.
  • Cons: Higher cost compared to some other builders, especially for advanced features​.

Wix: Best for Customization

Wix is known for its flexibility and extensive customization options, making it a favorite for users who want a unique online store design.

Features and Pricing

  • Drag-and-drop interface with over 130 ecommerce templates.
  • AI-based site creation tool for beginners.
  • Built-in SEO tools, email marketing, and social media integration.
  • Pricing plans range from $27 to $159 per month​.

Pros and Cons

  • Pros: Highly customizable, strong customer support available 24/7, extensive template library
  • Cons: Limited scalability for very large inventories, unable to change templates once published

BigCommerce: Best for Large Businesses

BigCommerce is tailored for large businesses looking to scale their operations.

Features and Pricing

  • Comprehensive SEO tools, multi-channel selling (including social media and marketplaces).
  • No transaction fees on any plans.
  • Supports a wide range of payment gateways and high-level customization.
  • Pricing starts at $29.95 per month​.

Pros and Cons

  • Pros: Robust features suitable for large-scale operations, excellent SEO capabilities, unlimited product listings.
  • Cons: Steeper learning curve compared to other platforms.

Squarespace: Best for Beautiful Designs

Squarespace is ideal for businesses that prioritize aesthetics and design.

Features and Pricing

  • Stunning design templates optimized for mobile use.
  • Strong ecommerce capabilities including inventory management and customer accounts.
  • Business plans start at $23 per month with higher-tier plans offering no transaction fees​.

Pros and Cons

  • Pros: Visually appealing templates, user-friendly interface, good for digital products and services.
  • Cons: Limited customization options compared to Wix and Shopify​.

GoDaddy: Best for Local Businesses

GoDaddy is best suited for small, local businesses that need an online presence quickly.

Features and Pricing

  • Quick setup with built-in local SEO tools.
  • Basic ecommerce features suitable for small stores.
  • Pricing ranges from $6.99 to $20.99 per month.

Pros and Cons

  • Pros: Fastest setup time, affordable pricing, good for beginners.
  • Cons: Limited creative control and scalability, basic templates​.

Shift4Shop: Best for B2B Businesses

Shift4Shop offers robust ecommerce tools tailored for B2B transactions.

Features and Pricing

  • Extensive payment options, including support for over 160 different methods.
  • Built-in SEO features, abandoned cart notifications, and Zapier integrations.
  • Pricing starts at $29 per month​.

Pros and Cons

  • Pros: Strong payment processing capabilities, efficient setup, extensive free templates.
  • Cons: Limited customization flexibility compared to other platforms​.

Other Notable Mentions


  • Features a simple editor, optimized for speed, and design flexibility.
  • Free plan available, with paid plans starting at $8 per month.


  • Best as an ecommerce plugin for WordPress, highly customizable with a range of paid extensions.
  • Free to use, but costs can add up with necessary plugins.

  • Advanced inventory management, supports multi-channel selling on Amazon, eBay, and Etsy.
  • Pricing: $13.95/month on annual billing or $9.95 for a single month, then $32.99/month.

Choosing the Right Ecommerce Website Builder

Selecting the right ecommerce website builder is crucial for the success of your online store. Here are some key factors to consider:

Factors to Consider

Business Size and Scale

The size of your business will significantly influence your choice of platform. For small businesses or startups, user-friendly and budget-friendly platforms like Wix and GoDaddy are ideal. They offer quick setups and essential features at lower costs, making them perfect for businesses with smaller product catalogs and limited budgets. As your business grows, you may need a more robust platform like Shopify or BigCommerce, which can handle larger inventories and higher traffic volumes while offering advanced ecommerce features and scalability​.

Budget and Pricing

Budget constraints are a major consideration. Wix and GoDaddy provide affordable entry points, with Wix plans starting at $27/month and GoDaddy at $6.99/month. These are great for small businesses. However, if you require more advanced features, you might consider Shopify or BigCommerce, both starting at around $29/month. These platforms offer more extensive features that justify the higher costs, especially for growing businesses that need scalable solutions.

Design and Customization Needs

If customization and design flexibility are your priorities, Wix and Squarespace are excellent choices. Wix offers a highly customizable drag-and-drop interface with over 130 templates, making it easy to create a unique site. Squarespace is known for its beautiful, professional templates and user-friendly design tools. For businesses needing deeper customization, Shopify and BigCommerce provide access to HTML and CSS, allowing more control over your site’s appearance and functionality​.

SEO and Marketing Tools

SEO and marketing tools are essential for driving traffic and sales. Shopify and BigCommerce excel in this area, offering comprehensive SEO features and robust marketing tools, including email campaigns and social media integration. Wix also provides solid SEO tools and marketing integrations. Squarespace, while slightly less powerful in this regard, still offers basic SEO features and good social media integration, making it suitable for businesses that prioritize visual appeal and user experience.

Integration with Other Platforms

Integration capabilities are crucial for businesses selling across multiple channels or using various tools. Shopify is particularly strong here, offering seamless integration with Amazon, eBay, and social media platforms, facilitating multi-channel selling from a single dashboard. BigCommerce also supports extensive integrations, making it a strong contender for businesses looking to manage their online presence across various platforms. Wix and Squarespace offer integrations but may not be as extensive as those provided by Shopify and BigCommerce.

Frequently Asked Questions

Choosing the right ecommerce website builder can be overwhelming, and you might have several questions about which platform is best suited for your needs. Here are some common questions and their answers to help you make an informed decision.

Which Website Builder is Best for Ecommerce?

The best ecommerce website builder depends on your specific needs and business goals. However, Shopify is often regarded as the best all-in-one solution due to its comprehensive features, scalability, and user-friendly interface.

  • Shopify: Known for its robust ecommerce capabilities, extensive app store, and seamless integrations with multiple sales channels (Amazon, eBay, social media). It offers a wide range of professional themes and tools for inventory management, payment processing, and marketing​​.
  • BigCommerce: Excellent for large businesses looking for advanced ecommerce features and no transaction fees. It provides strong SEO tools, multi-channel selling, and supports a wide range of payment gateways.
  • Wix: Ideal for small businesses and startups due to its affordability and customization options. The drag-and-drop builder and extensive template library make it easy to create a unique store​.
  • Squarespace: Best for businesses that prioritize beautiful design and ease of use. It offers stunning templates and good ecommerce capabilities but may have fewer advanced features compared to Shopify and BigCommerce.

Which is the Best Platform to Build an Ecommerce Website?

The best platform to build an ecommerce website depends on what you need from your ecommerce solution:

  • Shopify: Best overall for most ecommerce needs, offering scalability and extensive integrations.
  • Wix: Best for ease of use and customization for small businesses.
  • BigCommerce: Best for large-scale businesses needing robust, enterprise-level features.
  • Squarespace: Best for visually-driven businesses that want elegant design templates.

How Much Does It Cost to Hire Someone to Build an Ecommerce Website?

The cost to hire someone to build an ecommerce website can vary widely based on the complexity of the project and the developer’s rates:

  • Basic Websites: Simple ecommerce sites with basic functionalities can cost between $500 to $2,500.
  • Intermediate Websites: More complex sites with custom designs, multiple product categories, and additional features may range from $3,000 to $5,000.
  • Advanced Websites: Highly customized sites with advanced features, integrations, and large product catalogs can cost $5,000 or more.

Hiring a professional can be a worthwhile investment if you require a highly customized site or lack the time and expertise to build one yourself.

Can I Build My Own Ecommerce Website?

Yes, you can build your own ecommerce website using various user-friendly platforms designed for individuals without technical expertise:

  • Shopify: Provides an easy-to-use interface, numerous templates, and a wide range of built-in tools to help you set up your store quickly. It also offers extensive support and resources​.
  • Wix: Known for its intuitive drag-and-drop builder, Wix allows you to customize your store extensively and offers various ecommerce templates and tools.
  • Squarespace: Offers beautiful, professional templates and an easy-to-use interface, making it simple to create a visually appealing store without coding knowledge​.
  • BigCommerce: While slightly more complex, it provides powerful ecommerce features and customization options that can help you build a robust online store​.

By using these platforms, you can create a professional and functional ecommerce website on your own, saving on the costs of hiring a developer.

Conclusion: Making the Right Choice for Your Ecommerce Business

Choosing the right ecommerce website builder is crucial for the success of your online store. By considering factors such as business size, budget, design needs, SEO and marketing tools, and integration capabilities, you can select the platform that best suits your business. Whether you opt for Shopify, Wix, BigCommerce, or Squarespace, each platform offers unique strengths that can help you build a successful online store.

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