Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
526 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyMCP Anthropic: What Brand Leaders Need to Know Now
TL;DR — Key takeaways Anthropic launched MCP (Model Context Protocol) in November 2024 and donated it to the Linux Foundation’s Agentic AI Foundation in December 2025 — it is now a vendor-neutral open standard, not Anthropic’s proprietary tool. 78% of … Read More
14 min read -
EcommerceAmazon Kills Rufus: What Alexa for Shopping Means for Your Brand
Fact: Amazon retired Rufus — used by more than 300 million customers in 2025 — and replaced it with Alexa for Shopping, a full AI agent that can make purchases across the web on a customer’s behalf. Impact: Traditional keyword-based … Read More
8 min read -
AI StrategyWhat Is Model Context Protocol? The Executive Guide
TL;DR — Key takeaways MCP (Model Context Protocol) is Anthropic’s open standard for connecting AI agents to external tools — adopted by OpenAI, Google, and Microsoft within its first year, with 2,000+ servers in the official registry. Without MCP, connecting … Read More
13 min read -
AI StrategyWhat Is Model Context Protocol? The Brand Leader’s Guide
TL;DR — Key takeaways MCP (Model Context Protocol) is the open standard that lets AI agents connect to any business system — ERP, CRM, PIM, Amazon Vendor Central — through a single interface instead of dozens of bespoke connectors. Anthropic … Read More
14 min read -
EcommerceCerebras Prices at $185: What the Year’s Biggest AI IPO Says About Enterprise Compute Costs
Executive Summary Fact: Cerebras Systems priced its IPO at $185 per share on May 13, raising $5.55 billion and reaching a fully diluted valuation of $56.4 billion — the largest AI stock market debut of 2026. Impact: A $20 billion … Read More
8 min read -
AI StrategyWhat Is MCP: The Business Leader’s Guide to Model Context Protocol
TL;DR MCP (Model Context Protocol) is an open standard that lets AI agents connect to any data source or business tool without custom-coded integrations for each pair. Anthropic released it in November 2024; OpenAI, Google, and Microsoft adopted it by … Read More
12 min read -
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AI StrategyModel Context Protocol Implementation: The Enterprise Roadmap
TL;DR — Key takeaways 71% of AI teams spend more than a quarter of their implementation time on data integration — MCP eliminates that tax, but only with the right sequencing (CData, 2026). The MCP Adoption Ladder™ breaks enterprise implementation … Read More
13 min read -
EcommerceSAP’s Autonomous Enterprise: 50 AI Agents Are Now Running Your ERP
Executive Summary Fact: At SAP Sapphire 2026, SAP launched the Autonomous Enterprise: 50+ domain-specific Joule Assistants and 200+ specialized agents now automate financial close, supply chain, procurement, HR, and CX end-to-end. Impact: Any organization running SAP — roughly 440,000 companies … Read More
8 min read -
AI StrategyModel Context Protocol: Enterprise Security and Governance Guide
TL;DR — Key takeaways MCP hit 97M+ monthly SDK downloads in its first year — but over 1,800 active servers ship with no authentication enabled. The adoption curve and the security curve are dangerously out of sync. OAuth wasn’t part … Read More
13 min read -
AI StrategyModel Context Protocol for Brands: The Decision Framework Most Teams Skip
TL;DR — Key takeaways With 97M+ monthly SDK downloads and backing from OpenAI, Google, and Microsoft, MCP is settled infrastructure — the question is no longer whether to adopt it, but which strategy fits your current AI maturity. The “USB-C … Read More
13 min read -
EcommerceOpenAI Deployment Company: What $4B and 19 Investors Signal for Enterprise AI
Executive Summary Fact: OpenAI launched the OpenAI Deployment Company on May 11, 2026, raising $4 billion from 19 investors — including McKinsey & Company, Bain & Company, and Goldman Sachs — at a reported valuation of $14 billion. Impact: By … Read More
9 min read -
AI StrategyModel Context Protocol: What Brand Managers Must Know
TL;DR — Key takeaways The Model Context Protocol is the de facto standard for connecting AI agents to enterprise tools — 78% of enterprise AI teams have at least one MCP-backed agent in production as of April 2026. MCP is … Read More
13 min read
