Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
525 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon SEOAmazon Best Sellers Rank: What It Is and How to Improve It for More Sales
TL;DR — Key takeaways BSR is a relative rank — your number can drop even if your sales stay flat, because a competitor sold more. Amazon weights recent sales far more heavily than historical ones: a 48-hour spike can move … Read More
14 min read -
EcommerceHow to Become an Amazon Vendor: What the Invite Doesn’t Tell You
Executive summary Vendor Central is no longer a guaranteed win; passive management leads to 3-8% net margins while strict governance achieves 12-18%. Amazon aggressively purged sub-$10M vendors in 2024-2025, pushing them toward the self-service 3P model to optimize internal efficiency. … Read More
9 min read -
EcommerceAnthropic Just Bought the SDK Factory Its Rivals Depend On
Executive Summary Fact: Anthropic has acquired Stainless, the New York startup whose technology generates SDKs, CLIs, and MCP servers for OpenAI, Google, Meta’s Llama Stack, Groq, Cerebras, and hundreds of other AI platforms — in a deal reported above $300 … Read More
7 min read -
AI StrategyMCP Tutorial: Connect AI to Your Business Systems
TL;DR — Key takeaways Over 5,000 community-built MCP servers already connect AI to Salesforce, Shopify, SAP, and 200+ other business tools — zero custom code required to get started. 83% of enterprise AI deployments stall because the AI cannot access … Read More
14 min read -
AI StrategyMCP Tutorial for Brand Teams: What You Actually Need to Know
TL;DR — Key takeaways Over 1,500 pre-built MCP servers are publicly available today — most brand teams will never need to write one from scratch. The MCP Adoption Ladder™ (Consume → Configure → Customize) cuts enterprise onboarding time by more … Read More
12 min read -
EcommerceClaude’s Enterprise Play: Who Controls Your AI Agents?
Executive Summary The data: VentureBeat’s Pulse survey of 70 enterprises shows Anthropic’s native orchestration share went from 0% in January to 5.7% in February 2026 — while Claude’s model-layer adoption rocketed from 23.9% to 56.2% between January and March. The … Read More
8 min read -
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AI StrategyMCP Claude: How Brand Teams Connect AI to Their Real Systems
TL;DR — Key takeaways MCP (Model Context Protocol) hit 97M+ monthly SDK downloads by early 2026 — it is now the default way Claude connects to enterprise tools. Claude is the only major AI model where MCP was designed in-house, … Read More
13 min read -
EcommerceChatGPT Wired Into 12,000 Banks: The Agentic Finance Move Every Brand Should Be Watching
Executive Summary Fact: OpenAI launched ChatGPT personal finance tools for Pro subscribers in the US, connecting to more than 12,000 financial institutions through Plaid. Impact: For the first time, the most-used AI interface in the world has a real-time, consent-based … Read More
8 min read -
AI StrategyClaude MCP for Brand Teams: The Decision Framework
TL;DR — Key takeaways Claude + MCP gives AI agents secure, real-time access to your brand’s live data — ERP, PIM, catalog systems — without rebuilding your integration layer from scratch. The brands moving fastest with Claude MCP are not … Read More
14 min read -
EcommerceOpenAI’s One-Platform Bet: What Greg Brockman Taking the Helm Means for Your AI Stack
Greg Brockman is now officially OpenAI’s product chief, with a single mandate: merge ChatGPT, Codex, and the Atlas browser into one desktop agentic environment for all users — not just developers. Enterprise already accounts for more than 40% of OpenAI’s … Read More
8 min read -
AI StrategyAnthropic MCP: What Actually Changed for Brand Teams
TL;DR — Key takeaways Anthropic launched MCP in November 2024; by mid-2026 it has 97M+ monthly SDK downloads and 5,800+ servers across the ecosystem. In December 2025, Anthropic donated MCP to the Linux Foundation’s Agentic AI Foundation — removing every … Read More
13 min read -
AI StrategyMCP Anthropic: What Brand Leaders Need to Know Now
TL;DR — Key takeaways Anthropic launched MCP (Model Context Protocol) in November 2024 and donated it to the Linux Foundation’s Agentic AI Foundation in December 2025 — it is now a vendor-neutral open standard, not Anthropic’s proprietary tool. 78% of … Read More
14 min read
