Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AmazonAmazon Vendor Central Brand Store: How to Build, Design, and Drive Traffic to a Storefront That Converts
TL;DR — Key takeaways Amazon Brand Stores are free for both Vendor Central and Seller Central accounts enrolled in Brand Registry — but VC vendors access the Store Builder through advertising.amazon.com, not the VC dashboard. Optimized Brand Stores drive a … Read More
20 min read -
AmazonAmazon Advertising Cost in 2026: CPC Benchmarks, What Drives Costs Up, and How to Compete Structurally
TL;DR — Key takeaways Average Amazon CPC in 2026 is $1.18, up 8–12% from 2025 — and rising faster in competitive categories Sponsored Display CPCs rose 49% year-over-year, hitting ~$3.72 average — the most expensive format by far Supplements and … Read More
12 min read -
AI StrategyAgentic AI Explained: What It Is, How It Works, and Why It Is Not Just a Smarter Chatbot
TL;DR — Key takeaways Agentic AI is not a smarter chatbot — it is an autonomous system that pursues goals across multiple steps without per-step human instruction 57% of companies already have AI agents in production; 40% of enterprise apps … Read More
11 min read -
EcommerceEcommerce AI Companies: The Strategic Guide to Picking What Actually Moves Revenue
TL;DR — Key takeaways AI drove $262 billion in global retail revenue during the 2025 holiday season — roughly 20% of total sales 84% of ecommerce brands rank AI as a top strategic priority, but only 26% generate tangible value … Read More
13 min read -
EcommerceCapCut AI Avatar and Voices for Ecommerce: What Works, What Doesn’t, and How to Scale It
TL;DR — Key takeaways CapCut offers AI avatar and voice features in two distinct products: the standard app (free, content creators) and Pippit / Commerce Pro (ecommerce-focused, Shopify + TikTok Shop integration). Product videos with a human presence — even … Read More
12 min read -
AmazonAmazon Seller Central Helpline: How Support Actually Works and How to Escalate Fast
TL;DR — Key takeaways Amazon Seller Central has no public inbound helpline number — all contact routes through the internal case system inside Seller Central. There are five distinct support channels, but only two consistently reach a human with actual … Read More
13 min read -
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AI StrategyEcommerce Photo Editing AI: Fix Compliance First, Then Scale Visual Quality
TL;DR — Key takeaways AI photo editing cuts ecommerce image costs by 80–95% — from $20–$150 per image with traditional photography down to $0.03–$2.99 per image with AI tools. 93% of consumers consider visual appearance the primary factor in online … Read More
12 min read -
AI StrategyAgentic AI Architecture: The Enterprise Guide to Building for Production
TL;DR — Key takeaways Gartner predicts 40% of enterprise applications will incorporate AI agents by 2026 — up from less than 5% in 2025. The architecture decisions being made now will determine who captures that upside. Agentic AI architecture has … Read More
14 min read -
AI StrategyBest AI for Clothing Brands: The Three-Layer Stack That Actually Compounds
TL;DR — Key takeaways The AI fashion market hit $2.89 billion in 2025 and is growing at 39.8% annually — clothing brands that delay adoption are ceding ground to faster competitors. Most brands overspend on visual AI (photography, try-on) before … Read More
14 min read -
AI StrategyE-Commerce Digital and AI Marketing Strategy: The Four-Layer Framework That Actually Compounds
TL;DR — Key takeaways A complete e-commerce AI marketing strategy covers four layers: discovery, engagement, conversion, and retention — most brands only invest in one or two. The most common mistake is investing in sophisticated marketing automation (layer 2) before … Read More
14 min read -
AI StrategyDoes Amazon Have a Catalog? How Amazon’s Product Database Works — and Why Your Brand’s Catalog Quality Determines Your Sales
TL;DR — Key takeaways Amazon’s catalog contains over 600 million products identified by unique ASINs — one ASIN per product, regardless of how many sellers list under it. Your “catalog” on Amazon is the set of ASINs you own or … Read More
14 min read -
AI StrategyMobirise AI E-Commerce Builder: What It Does Well, Where It Hits a Ceiling, and Who It’s Actually For
TL;DR — Key takeaways Mobirise AI generates complete website designs from a text prompt in under 60 seconds — genuinely useful for fast launch on a tight budget. SmartCart (Mobirise’s e-commerce extension) handles PayPal and Stripe checkout but lacks inventory … Read More
14 min read
