Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyHow to Use Amazon Vendor Central: The Operational Guide for Brands
Amazon Vendor Central 2026: PO management, chargeback defence, co-op fees, hybrid 1P+3P strategy and complete onboarding checklist for brand manufacturers. … Read More
12 min read -
EcommerceGoogle Universal Cart: When AI Becomes the Shopper, Who Controls the Sale?
Executive Summary Fact: At Google I/O 2026, Google launched Universal Cart — a persistent AI-powered shopping cart working across Search, Gemini, YouTube, and Gmail, with Gemini models monitoring prices and deals continuously in the background. Impact: The Agent Payments Protocol … Read More
8 min read -
Amazon SEOAmazon ASIN: What It Is and Why It Matters
TL;DR — Amazon ASIN Every product on Amazon has a unique 10-character ASIN — over 350 million active ASINs exist in the US catalog alone. Brands selling in Europe need a separate ASIN for each marketplace: DE, FR, IT, ES, … Read More
11 min read -
Amazon SEOAmazon SEO: The Complete Optimization Guide
TL;DR: Amazon SEO is the process of optimizing product listings so Amazon’s A9/A10 algorithm ranks them higher in search results. The core levers are keyword relevance (title, bullet points, backend), conversion rate (images, price, reviews), and sales velocity. In 2025-2026, … Read More
12 min read -
AmazonAmazon Vendor Central: The Definitive Guide
TL;DR Vendor Central is invitation-only — Amazon buys your stock wholesale and resells it You lose retail price control but gain the “Ships and Sold by Amazon” badge and Buy Box lock Co-op fees, chargebacks, and PO unpredictability are the … Read More
9 min read -
AI StrategyMCP vs API: The Comparison Most Teams Get Wrong
TL;DR — Key takeaways The “MCP vs API” framing is a category error: MCP servers are almost always built on top of REST APIs, not instead of them — they operate at different architectural layers. REST APIs expose data to … Read More
14 min read -
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Amazon SEOAmazon Best Sellers Rank: What It Is and How to Improve It for More Sales
TL;DR — Key takeaways BSR is a relative rank — your number can drop even if your sales stay flat, because a competitor sold more. Amazon weights recent sales far more heavily than historical ones: a 48-hour spike can move … Read More
14 min read -
EcommerceHow to Become an Amazon Vendor: What the Invite Doesn’t Tell You
Executive summary Vendor Central is no longer a guaranteed win; passive management leads to 3-8% net margins while strict governance achieves 12-18%. Amazon aggressively purged sub-$10M vendors in 2024-2025, pushing them toward the self-service 3P model to optimize internal efficiency. … Read More
9 min read -
EcommerceAnthropic Just Bought the SDK Factory Its Rivals Depend On
Executive Summary Fact: Anthropic has acquired Stainless, the New York startup whose technology generates SDKs, CLIs, and MCP servers for OpenAI, Google, Meta’s Llama Stack, Groq, Cerebras, and hundreds of other AI platforms — in a deal reported above $300 … Read More
7 min read -
AI StrategyMCP Tutorial: Connect AI to Your Business Systems
TL;DR — Key takeaways Over 5,000 community-built MCP servers already connect AI to Salesforce, Shopify, SAP, and 200+ other business tools — zero custom code required to get started. 83% of enterprise AI deployments stall because the AI cannot access … Read More
14 min read -
AI StrategyMCP Tutorial for Brand Teams: What You Actually Need to Know
TL;DR — Key takeaways Over 1,500 pre-built MCP servers are publicly available today — most brand teams will never need to write one from scratch. The MCP Adoption Ladder™ (Consume → Configure → Customize) cuts enterprise onboarding time by more … Read More
12 min read -
EcommerceClaude’s Enterprise Play: Who Controls Your AI Agents?
Executive Summary The data: VentureBeat’s Pulse survey of 70 enterprises shows Anthropic’s native orchestration share went from 0% in January to 5.7% in February 2026 — while Claude’s model-layer adoption rocketed from 23.9% to 56.2% between January and March. The … Read More
8 min read
