Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyHow Prompt Injection Exploits Enterprise AI Design Flaws
Executive summary Prompt injection remains the absolute #1 vulnerability in enterprise AI, actively exploiting poorly designed agents and RAG pipelines. Hackers aren’t breaking through your firewalls anymore; they are simply asking your AI to hand over the backend keys. Rushing … Read More
5 min read -
AmazonAmazon Seller Central Ireland: Complete Launch Guide
Executive summary Amazon.ie officially launched in March 2025, unlocking a $6.6 billion e-commerce market directly for local and EU sellers without post-Brexit friction. Simply duplicating your UK listings is a fast track to zero sales, as local Irish search intent … Read More
9 min read -
Amazon SEOHow to Improve Amazon Ranking with Search Intent
Executive summary Amazon’s COSMO algorithm completely shifted the focus from keyword matching to search intent in 2025. Average CPCs hit $1.12, meaning brute-force advertising is destroying margins for brands that don’t optimize organically. Over 50% of consumers now use AI-driven … Read More
10 min read -
Amazon SEOMastering Amazon Back End Keywords for COSMO
Executive summary The 2025-2026 shift to the COSMO algorithm means Amazon now ranks products based on problem-solving intent, not just keyword matching. Backend search terms have a strict limit of 249 bytes (not characters). Exceeding this by a single byte … Read More
11 min read -
NewsWhy Tech Giants Are Building Custom AI Chips
Executive summary The Nvidia monopoly is cracking: OpenAI just unveiled ‘Jalapeño’, a custom AI inference chip built with Broadcom that promises to cut compute costs by up to 50%. The hyperscaler rebellion: From Apple to SpaceX, tech giants are building … Read More
6 min read -
Amazon SEOMastering Amazon Backend Keywords for Higher Rankings
Executive summary The 249-byte trap: Over 47% of sellers lose indexing entirely because they count characters instead of bytes. A single emoji or trademark symbol can cost you up to four bytes. COSMO kills keyword stuffing: Amazon’s algorithmic shift prioritizes … Read More
11 min read -
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AmazonAmazon A-to-z Guarantee: Protect Your Seller Account
Executive summary The Amazon A-to-z Guarantee is increasingly weaponized by buyers, contributing to the staggering $200 billion reverse logistics crisis projected for 2026. Your Order Defect Rate (ODR) must stay below 1%, but surprisingly, not all filed claims count against … Read More
13 min read -
AmazonWhy SPN Amazon Agencies Are Ruining Your Margins
Executive summary The Amazon Service Provider Network (SPN) has historically been the default for brands, but reliance on manual agency retainers is actively eroding profit margins in 2026. Amazon’s advertising machine hit $68 billion in 2025, pushing CPCs higher and … Read More
12 min read -
NewsStitch Fix Vision Adds See It on Me Feature
Executive summary Stitch Fix launched its “See it on me” feature on June 24, 2026, expanding its AI-powered Vision platform. Shoppers can now generate personalized images of themselves wearing recommended outfits instantly. With online retail returns hitting an estimated 19.3% … Read More
6 min read -
Amazon SEOMastering Generic Keywords on Amazon for Higher Sales
Executive summary Broad, non-branded terms consume up to 60% of most Amazon advertising budgets, yet they remain the most mismanaged aspect of e-commerce strategy. Amazon’s ad revenue hit a staggering $56.2 billion in 2024, proving the auction is getting fiercer … Read More
9 min read -
AmazonAmazon PPC AI: The Future of Automated Advertising
Executive summary The manual era is dead: Managing bids via spreadsheets costs brands up to 30% in wasted ad spend while competitors automate their processes. Agentic AI is here: With the 2025 rollout of Amazon’s Ads Agent and Rufus prompts, … Read More
9 min read -
Amazon SEOHow to Optimize Amazon Search Terms for Maximum ROI
Executive summary Amazon’s ad revenue hit $68.5 billion in 2025, driving CPCs up by 12% and making aggressive query optimization a strict requirement for survival. The myth of the “all-in-one” campaign is dead; algorithms simply cannot optimize for ranking and … Read More
10 min read
