As the third biggest advertising internet platform in the world, Amazon advertising has become increasingly important over the last couple of years. Amazon is increasingly enhancing its advertising offerings across the platform in a bid to compete with the giants of Google, Facebook, and YouTube, which is why we are
In today’s blog post, we will be going through the four biggest Amazon trends to keep an eye on this year and to implement and see if it makes sense for your company or brand. Trend #1: Amazon Ads will get even more expensive As more sellers get into Amazon’s
In today’s blog post, we will be discussing some of the most simple yet effective tips on Amazon PPC strategies for you to implement. We gathered up the following tips: 1. Implement Surveys As of now, testing will only take you so far and you’ll need to get into surveys.
In today’s blog post, we will be discussing the different Amazon Targeting Campaigns that exist. In order to provide you with the highest control, Amazon offers different automatic targeting campaigns for you to implement. Close Match –These Ads will be only be shown to shoppers whose searches “closely” match your
Amazon is really stealing a big piece of the cake of Google’s advertising due to one major reason; billions of shoppers who see the platform as a shopping search engine and as a way of finding out products. This blend of customer intent, together with the large amount of data
Why implement Amazon Sponsored Products? In an increasingly competitive Amazon environment, sellers need to be using every single possible tool available to get their products in front of their target audience. Amazon Sponsored Products have always been and will continue to be one of the most powerful tools for boosting
Amazon is the biggest ecommerce platform, currently selling over 200 million products on a year basis. Hence, if you are one of the many Sellers on Amazon, then you definitely need to be focusing on Amazon SEO. You might want to ensure that your products are shown when someone searches
Amazon’s SEO objective is to increase the chances of searchers clicking on your product listing and purchasing your product. To do so, you need to be on the first page of the Amazon SERPs. Searchers won’t go to page 10 to buy something off Amazon, that is a fact. In
In today’s blog post we will be giving some tips about Amazon PPC, very useful for brands that are selling on Amazon. If your company brand is selling on Amazon, then an Amazon pay-per-click (PPC) campaign might just be the most suitable option for you. Amazon PPC allows your company
In this blog post, we will be discussing some of the key fundamental concepts to improve Amazon SEO. Sellers can optimize their Amazon SEO in this way: Search on Amazon for the keywords with the highest-volume search. Determine what are the ones with most search terms for your product .
Before we go deeper into how to use Epinium for Amazon PPC, let’s have a brief overview of how we are conducting PPC campaigns: Manage the Portfolios and budgets Creating campaigns Remove non-converting keywords Increase bids for high-performing keywords So, how to use Epinium fo Amazon PPC? Launch campaigns to
In this article, we will start, first, by talking about the basics of amazon advertising, then we will be talking about how to report your amazon campaigns and ho to track them. Who has never visited the Amazon site? An essential e-commerce platform, it is however often neglected in favor
If created and managed properly, an Amazon Pay-Per-Click (PPC) campaign on Amazon can help you sell more products faster, while increasing your organic rankings. On top of that, Amazon’s sponsored ads program is pretty simplistic, especially considering the amount of developers Amazon hires every year … However, the simplicity of
Customers make 22% of their purchases online on Amazon. More and more Internet users are buying products online. A third of online buyers search for their products by going directly to the Amazon site, without going through Google. Therefore, brands must be visible in the organic results of the platform
A well-known home-textile brand multiplied its sales a 449% in less than 3,5 months thanks to improving Amazon SEO in Epinium Analytics. Burrito Blanco is a success case with respect to Amazon Seo optimization using the Epinium software. It is a Spanish home-textile brand that started commercializing home fabrics 60
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