How Duérmete Online grew from €300K to €20M — and cut ACOS by 29%
Discover how Duérmete Online grew from €300K to €20M and cut ACOS 29% with Epinium AI — automating PPC and SEO across 4 brands on Amazon.
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From Startup to €20M — Spain's Leading Sleep & Furniture Brand on Amazon
Duérmete Online is a company specialised in the distribution of furniture and sleep-related products. Founded in 2019 by CEO Alberto Feria, the company experienced exponential growth — from €300,000 in its first year to over €20 million in revenue by 2024. The group operates four closely linked brands: Homey, Somnia Descanso, Amueblate Online and Mattfy.
Scaling a 4-Brand Catalogue Without Sacrificing Ad Precision
Duérmete Online needed a tool to automate repetitive tasks, scale PPC campaigns beyond manual management, and save time without sacrificing precision. With an extensive catalogue across four brands and limited internal resources, they required an AI solution to optimise both listings and advertising simultaneously.
Phased AI Deployment Across the Full Catalogue
Duérmete Online partnered with Epinium in a phased approach: Phase 1 — Validate on low-cost, high-competition products: Epinium's AI took over campaign management for pillows and mattress protectors. Phase 2 — Scale to strategic categories: after validating results, Epinium was expanded to upholstered bases and slatted bed frames. Phase 3 — Reallocate team to higher-value work: with daily bid adjustments automated, the team shifted focus to brand campaigns and remarketing.
Exponential Growth, Higher Conversion, Lower Ad Cost
- Click-through rate jumped from 0.71% to 0.86% — a 21.13% improvement in traffic quality and ad relevance.
- Advertising cost of sale dropped from 18.31% to 12.92% — a 5.39 percentage point improvement in ad profitability.
- CVR rose from 3.94% to 4.31% — higher-quality traffic converting more visitors into buyers.
- Overall session volume grew 8.7%, including organic ranking gains for Homey's Best Seller badge products.
"We discovered Epinium through a success story. With a large catalog and limited time to optimize listings, we trusted the tool to handle those tasks. The result was an increase in organic sales, and thanks to AI, our advertising performance also improved."
From €300K Startup to €20M Leader, Powered by AI
Duérmete Online's partnership with Epinium demonstrates what AI-driven Amazon management can achieve at scale. The result: 29% lower ACOS, 21% higher CTR, and a business that scaled 65x in five years.
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