Amazon title is essentially your first and most valuable search field and the key to Rank Products on Page 1 After analyzing how Amazon SEO works in a general way, let’s focus in one of the main points, the Amazon title.
Amazon SEO is becoming one of the biggest trends in digital marketing the last months due to its particular differences with the traditional SEO in Google. Online marketing professionals have been struggling for years with Google’s algorithm changes, but Amazon’s SEO is at its most exciting stage for being the novelty.
Brand reputation is how a brand is viewed by the population or its users. A favorable brand reputation means consumers trust your company, and feel comfortable about purchasing your products or services. An unfavorable brand reputation will cause consumers to distrust your company and be worried about purchasing in your e-commerce or traditional shop.
The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.