Cento playbook, ventidue discipline.

Decide whether an Amazon Ads account needs restructuring rather than more optimisation — checking whether discovery is separated from performance, whether intent types are isolated, and whether anyone can say which campaign owns a given term.

Adapt Amazon listing and keyword strategy to conversational and semantic search — the AI shopping assistant and semantic ranking — including the new billable ad placement inside the assistant.

Run the weekly bid pass on an Amazon Sponsored Products or Sponsored Brands account — raise, lower or hold each target using a damped correction against target ACoS, respecting the margin-derived bid ceiling and Amazon's dynamic bidding multipliers.

Calculate the defensible maximum bid for an Amazon ASIN from its real unit contribution margin — referral fee, FBA logistics, returns provision and COGS — and derive its breakeven ACoS, target ACoS and Max CPC.

Decide how to split Amazon advertising budget across Sponsored Products, Sponsored Brands, Sponsored Display and DSP, and what signal justifies moving money between them.

Detect and resolve internal competition in an Amazon Ads account — the same term running across several campaigns, advertising spend on variations that do not convert, and paid spend on terms the brand already owns organically.

Decide whether an Amazon account should adjust bids by hour and day, and if so build the hourly efficiency index from Amazon Marketing Stream data and apply banded bid multipliers.

Test whether Amazon DSP is generating net new sales or recapturing demand the brand already had, using holdout design and incremental ROAS rather than platform-reported ROAS.

Decide whether a brand should enter Amazon DSP at all, and if so with what budget, first campaign and line-item structure.

Decide which questions to answer with Amazon Marketing Cloud and how to scope them.

Work an Amazon search term report in both directions — promote converting terms from automatic to manual exact, and prune wasteful ones with negative keywords — using click and price-relative thresholds instead of flat euro amounts.

Choose between Sponsored Brands video and product collection, and between Brand Store and product detail page as the destination, then measure the result on new-to-brand rather than ACoS.

Decide how to use Amazon Sponsored Display — remarketing versus contextual versus in-market audiences, on and off Amazon — and measure it with view-through attribution rather than clicks alone.

Decide whether a brand should run Amazon Streaming TV (formerly Sponsored TV) and at what spend, and how to measure it when it does.

Diagnose and optimize Criteo retail-media and commerce campaigns for a brand or manufacturer, proposing bid, budget and targeting changes across retailer networks.

Diagnose and optimize Google Ads (Search, Shopping, Performance Max, Demand Gen) for a brand or manufacturer, and propose bid, budget, negative-keyword and structure changes.

Diagnose and optimize Meta Ads (Facebook & Instagram) for a brand or manufacturer — campaign structure, audiences, creative testing, and budget/bid proposals.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.

Diagnose and optimize TikTok Ads for a brand or manufacturer — campaign structure, creative-led testing, audiences, and budget proposals.

Plan a manufacturer's trade & shopper marketing with retail partners — joint business plans, promotional calendars, shopper activations, and retail-media alignment.

Diagnose and optimize Walmart Connect Sponsored Products / Sponsored Brands for a brand or manufacturer, proposing bid, keyword and budget changes.

Decide what to do with FBA stock that is accumulating aged-inventory surcharges — discount it, liquidate it through a secondary channel, or pay to remove or destroy it — using a comparison between removal cost and projected storage charges rather than…

Build the true unit contribution margin per Amazon ASIN by reconciling against the settlement report rather than trusting a dashboard, band every ASIN by margin, and decide which to fix on price, which to fix on cost and which to delist.

Decide what A+ content and Brand Store to build, which modules earn their production cost, and how to measure them — knowing that A+ text does not index for Amazon search, so it is a conversion asset and a Google asset, not an SEO one.

Run the periodic Buy Box review for an Amazon brand — find which ASINs are losing the Buy Box and to whom, distinguish a legitimate price competitor from an unauthorised reseller or hijacker, and recommend the right response for each.

Capture the snapshot and check reversibility before any Amazon catalogue operation — re-parenting, merging a variation family, splitting one, or fusing duplicate ASINs — and execute it through flat files without breaking the parent-child relationship.

Mine competitors' Amazon reviews for product and messaging gaps through legitimate channels only, know when to stop, and route each finding to the right destination — listing copy, ad angle, or product development.

Detect duplicate ASINs of the same product and fuse them correctly, and recover listings wrongly merged with another product or taken over by unauthorised sellers.

Recover money Amazon owes for FBA inventory lost, damaged or destroyed in its network, for returns never restocked, and for fees overcharged through dimensional weight misclassification.

Check whether an EU Amazon listing has the GPSR (General Product Safety Regulation) product-safety document it needs to stay active, and draft that document from the product's data.

Audit an Amazon product listing (title, bullets, description, and indexable fields) against SEO and conversion best practice, and return concrete per-field fixes.

Turn an Amazon sales & advertising export into a clear periodic performance report by SKU and campaign (spend, sales, ACOS, TACOS) and, when sales drop, run a structured diagnosis of likely causes.

Decide when and how much to reorder for Amazon FBA, using weighted sales velocity, safety stock that accounts for variability in both demand and supplier lead time, and a reorder point that triggers before the stockout rather than after.

Decide whether a set of Amazon ASINs should live as one variation family or as separate listings, applying the Functional Difference Test that Amazon now enforces, and knowing what happens to reviews and organic rank before executing.

Audit and improve a brand or manufacturer's Magento / Adobe Commerce store — catalog structure, product pages, conversion funnel, and multi-store/B2B considerations — and diagnose conversion issues.

Help a brand or manufacturer sell on Mirakl-powered marketplaces (e.g. large European retailers) — catalog mapping, offer/pricing competitiveness, Buy-Box-style win rate, and operational health.

Keep a brand or manufacturer's product content consistent and complete across every channel and retailer — master data hygiene, attribute/taxonomy mapping, GS1/GTIN integrity, and per-retailer content requirements.

Audit and improve a brand or manufacturer's Shopify store — product pages, collections, conversion funnel, and merchandising — and diagnose conversion or traffic drops.

Help a brand or manufacturer run TikTok Shop — product listing optimization, content/affiliate-driven demand, promotions, and performance diagnosis.

Audit and improve Walmart Marketplace product listings (title, key features, description, attributes) against content and search best practice, and flag content-quality gaps.

Audit and improve a brand or manufacturer's WooCommerce store — product pages, categories, conversion funnel, and performance/plugin hygiene — and diagnose conversion or speed issues.

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

Sharpen a brand or manufacturer's positioning, messaging and guidelines — target audience, value proposition, differentiation, tone of voice, and message hierarchy — and keep execution on-brand.

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.

Build and leverage online communities to drive product growth and brand loyalty.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

When the user wants to research, profile, or analyze competitors from their URLs.

Plan and shape a brand or manufacturer's content — editorial calendar, topic/keyword mapping, briefs, and repurposing across channels — grounded in audience and business goals.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

Turn a brief into on-brand creative direction and concepts for a brand or manufacturer — ad creative, product imagery, video angles, and asset variations — and review creative for brand fit and performance.

When the user wants to conduct, analyze, or synthesize customer research.

When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences.

When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing.

Plan and draft a brand or manufacturer's PR & communications — press angles, press releases, media targeting, spokesperson messaging, and crisis-comms structure.

When the user wants to create or update their product marketing context document.

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage.

Plan a brand or manufacturer's organic social presence — channel strategy, content pillars, calendar, and per-platform formatting — and diagnose weak engagement.

When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks.

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.

Design and optimize a brand or manufacturer's affiliate/partner program — commission structure, partner recruitment, tracking, and fraud/quality control.

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.

When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness.

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI.

Plan and run a brand or manufacturer's influencer/creator programs — creator selection criteria, outreach, briefs, deliverables, disclosure compliance, and performance evaluation.

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.

Design and improve a brand or manufacturer's email/CRM lifecycle — welcome, nurture, abandoned-cart/browse, post-purchase, win-back, and segmentation — plus deliverability hygiene.

When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.

When the user wants help with pricing decisions, packaging, or monetization strategy.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

When the user wants to optimize signup, registration, account creation, or trial activation flows.

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS.

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.

When the user wants to set up, improve, or audit analytics tracking and measurement.

When the user wants to audit or optimize an App Store or Google Play listing.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools.

Turn a brand or manufacturer's cross-channel marketing data into a clear read — KPIs, channel performance, funnel, and attribution caveats — and answer "what's working and what should we do?".

When the user wants to create SEO-driven pages at scale using templates and data.

When the user wants to add, fix, or optimize schema markup and structured data on their site.

Improve a brand or manufacturer's organic visibility in both classic search (SEO) and AI answer engines (GEO — ChatGPT, Perplexity, Google AI, Amazon Rufus).

When the user wants to audit, review, or diagnose SEO issues on their site.

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking.

Acts as the CMO for a brand or manufacturer — turns a goal into a prioritized marketing plan and routes each task to the right specialist skill.

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails.

When the user wants to plan a product launch, feature announcement, or release strategy.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task.

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.

When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts.