Artificial intelligence for brands
Blog
AI for brands and manufacturers · Marketing · Agentic commerce
-
Amazon SEOAmazon ASIN: What It Is, How It Works, and How to Optimize It
TL;DR — Key takeaways ASIN (Amazon Standard Identification Number) is a 10-character alphanumeric code Amazon assigns to every product in its catalog. Amazon generates it automatically when a new listing is created; for books it matches the ISBN-10. It is … Read More
Carlos Martínez Barriga 10 min read
-
Amazon SEOHow to Get Amazon Reviews Legitimately: The 2026 Guide
TL;DR — Key takeaways Only 1-3% of Amazon buyers leave a review spontaneously — volume of sales matters more than any trick. Amazon Vine and the “Request a Review” button in Seller Central are the only two 100% policy-compliant channels … Read More
-
Amazon AdvertisingAmazon Ad Sizes mapped to every format and placement
Complete Amazon advertising formats guide for 2026: exact dimensions, file specs, and placement strategy for Sponsored Brands, Display, and video ads. … Read More
-
Amazon SEOAmazon Backend Keywords: The 250-Byte Guide for 2026
Amazon backend keywords in 2026: 250-byte limit explained, Rufus AI optimization, character vs byte difference, and step-by-step guide for brand managers. … Read More
-
AmazonAmazon Conversion Rate Optimisation: 10 Proven Tactics for 2026
Amazon conversion rate optimisation in 2026: category benchmarks, 10 proven tactics for listings, A+ content, pricing and reviews to increase CVR. … Read More
-
AmazonAmazon Listing Tool for smarter optimization
Compare the best Amazon listing tools in 2026: Epinium, Helium 10, Jungle Scout, ZonGuru and SmartScout — ranked by catalog size, AI features, and Vendor Central support. … Read More
-
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
Welcome aboard!Check your inbox to confirm your subscription.
-
AmazonAmazon Marketing Stream: Hourly Ad Data and Intraday Bidding in 2026
How Amazon Marketing Stream works in 2026: datasets, API integration, near real-time bidding signals, and how brands use it to reduce wasted ad spend. … Read More
-
AI StrategyBest AI Tools for Brands in 2026: Ranked by Problem Type
Best AI tools for brands in 2026, ranked by problem type: production AI (Jasper, Canva), protection AI (Writer.com, Typeface) and AI brand visibility tools. … Read More
-
AI StrategyHow to Use Amazon Vendor Central: The Operational Guide for Brands
Amazon Vendor Central 2026: PO management, chargeback defence, co-op fees, hybrid 1P+3P strategy and complete onboarding checklist for brand manufacturers. … Read More
-
EcommerceGoogle Universal Cart: When AI Becomes the Shopper, Who Controls the Sale?
Executive Summary Fact: At Google I/O 2026, Google launched Universal Cart — a persistent AI-powered shopping cart working across Search, Gemini, YouTube, and Gmail, with Gemini models monitoring prices and deals continuously in the background. Impact: The Agent Payments Protocol … Read More
-
Amazon SEOAmazon ASIN: What It Is and Why It Matters
TL;DR — Amazon ASIN Every product on Amazon has a unique 10-character ASIN — over 350 million active ASINs exist in the US catalog alone. Brands selling in Europe need a separate ASIN for each marketplace: DE, FR, IT, ES, … Read More
-
Amazon SEOAmazon SEO: The Complete Optimization Guide
TL;DR: Amazon SEO is the process of optimizing product listings so Amazon’s A9/A10 algorithm ranks them higher in search results. The core levers are keyword relevance (title, bullet points, backend), conversion rate (images, price, reviews), and sales velocity. In 2025-2026, … Read More
