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Executive summary The Amazon Service Provider Network (SPN) is often seen as the default solution for overwhelmed brands, but the hidden costs and profit-sharing models are silently killing margins. Average Amazon ad CPCs surged by 15.5% in 2025, making traditional … Read More

Carlos Martínez Barriga · Jun 24, 2026 10 min read

Executive summary Average Amazon CPCs have officially crossed the $1.00 threshold in 2026, representing a silent 8-12% YoY increase [1]. Mobile shoppers now cost you 16% more per click than desktop users, drastically altering how top sellers allocate their budgets. … Read More

Carlos Martínez Barriga · Jun 24, 2026 10 min read

Executive summary The silent shift: Shoppers are bypassing search engines to ask ChatGPT and Gemini for unbranded product recommendations, making AI visibility the new retail battleground. The ROI of bots: AI-referred traffic to US retail sites skyrocketed 393% YoY in … Read More

Carlos Martínez Barriga · Jun 23, 2026 6 min read

Executive summary TechCrunch just reported that AI is officially getting “loopy”—meaning autonomous swarms of agents are now working continuously in the background without human prompts. While 88% of organizations use AI, McKinsey reports that fewer than 10% have successfully scaled … Read More

Carlos Martínez Barriga · Jun 23, 2026 6 min read

Executive summary The East takes the lead: Alibaba’s HappyHorse 1.1 just hit No. 2 globally, scoring an Elo of 1,444 on the Video Arena while Western darlings falter. Giants retreat: OpenAI discontinued Sora due to massive compute costs, and ByteDance … Read More

Carlos Martínez Barriga · Jun 23, 2026 6 min read

Executive summary The $26.3B explosion: E-commerce spending will hit $26.3 billion during the four-day Prime Day event, up 9% from last year. The multi-platform reality: Nearly 60% of Prime Day shoppers will actively compare prices on Walmart, proving the event … Read More

Carlos Martínez Barriga · Jun 23, 2026 6 min read

Executive summary AI is no longer just a data analysis tool; it is actively ordering stock and handling basic vendor negotiations on behalf of retailers. Platforms like Duvo.ai and Relex Solutions are proving that automated merchandising is happening right now, … Read More

Carlos Martínez Barriga · Jun 23, 2026 5 min read

Executive summary Amazon’s late 2025 earnings data shows third-party sellers now control 62% of total platform volume, driving competition and CPCs to brutal new heights. Native Seller Central reporting severely masks hidden 2026 fulfillment and inbound placement fees, creating a … Read More

Carlos Martínez Barriga · Jun 23, 2026 10 min read

Executive summary US retail media ad spend is hitting $71 billion in 2026, but the old playbook is completely broken. Dashboard numbers are lying to you. True incremental ROAS is actually 30% to 60% lower than what networks report. AI … Read More

Carlos Martínez Barriga · Jun 23, 2026 10 min read

Executive summary The traditional Amazon SPN network is bleeding seller margins in 2026 through slow execution times and bloated agency retainers. While 89% of retailers are actively experimenting with artificial intelligence, only 7% have successfully scaled it to completely replace … Read More

Carlos Martínez Barriga · Jun 23, 2026 11 min read

Executive summary Prime Day is no longer a guaranteed goldmine; top analysts warn that mandatory discounts and sky-high ad costs are crushing brand margins. Cost-Per-Click (CPC) rates can spike by up to 66% during the event, punishing sellers who rely … Read More

Carlos Martínez Barriga · Jun 22, 2026 5 min read

Executive summary Amazon controls over 40% of the US e-commerce market, but rising fulfillment and advertising fees are crushing brand margins. Average Cost-Per-Click (CPC) crossed the $1.19 mark in 2026, meaning brute-force ad spending no longer guarantees profitability. The most … Read More

Carlos Martínez Barriga · Jun 22, 2026 9 min read