Blog

Executive summary The update is live: OpenAI just upgraded GPT-5.5 Instant, massively improving its ability to handle complex shopping constraints and local recommendations. Immediate API integration: This isn’t just a web feature; the chat-latest API alias is already updated, meaning … Read More

Executive summary Amazon is ruthlessly compressing 1P margins in 2025, pushing trade terms to 18.6% of net sales to offset external retail price wars. You can no longer buy your way into Vendor Central; invitations are triggered by algorithmic Net … Read More

Executive summary Amazon search engine advertising costs have surged significantly, with average CPCs sitting around $1.04 to $1.25 in 2026. Focusing strictly on ACoS is a dangerous trap; cutting bids blindly hurts organic rank and ultimately increases your TACoS. Top … Read More

Executive summary Backend search terms are strictly capped at 249 bytes. Exceeding this limit by a single byte silently de-indexes your entire keyword field. Titles have a hard limit of 200 characters across most categories, but a 2025 algorithm update … Read More

Executive summary The news: Salesforce launched Agentforce Commerce, introducing autonomous AI agents that handle B2B purchasing directly via WhatsApp and SMS. The impact: 67% of B2B buyers now prefer a completely rep-free experience. The traditional sales portal is rapidly becoming … Read More

Executive summary Rising PPC costs are aggressively killing single-ASIN margins, forcing smart brands to focus entirely on Average Order Value (AOV) to stay profitable. You do not need custom physical packaging to group items. Virtual Product Bundles allow you to … Read More

Executive summary Amazon’s FBA fee hikes and the strict DD+7 payout delays in 2026 are squeezing median net margins down to a dangerous 15-20%. Over 70% of Amazon sellers now actively run paid ads, driving CPCs up and making organic … Read More

Executive summary Amazon vendor registration remains strictly invite-only in 2026, targeting brands with high velocity and established off-Amazon demand. The average 1P trade terms (deductions) pushed by Amazon hit 18.6% of net sales during recent Annual Vendor Negotiations. Small vendor … Read More

Executive Summary: Epinium has released Vendor Stock Forecast, an AI model that calculates recommended Amazon shipment quantities per SKU and market — replacing guesswork with a data-driven replenishment number. The algorithm layers consumer demand trends over Amazon’s own historical ordering … Read More

Executive summary The acquisition of Aampe by MoEngage marks the end of traditional audience segmentation in enterprise marketing. Instead of building complex customer journeys, brands are now deploying dedicated AI agents for every single individual user. For brand managers and … Read More

Executive summary Amazon ad revenue hit a staggering $68.6 billion in 2025, pushing average CPCs up and squeezing brand margins across almost all categories. Obsessing over a low ACoS is a trap; smart brands willingly accept higher acquisition costs for … Read More

Executive summary Amazon conversion rates average 10% to 15% in 2026, but top performers consistently break the 20% barrier by aligning product copy with search intent. With average Cost Per Click (CPC) rising by 8-12% year-over-year, traffic acquisition is entirely … Read More