European e-commerce smartphone market 2017

European e-commerce smartphone market 2017

How chinese brands disrupted the European e-commerce smartphone market in 2017

Chinese smartphone manufacturers already dominate the European online market in number of brands and market share. They have replaced the major Korean brands LG and Samsung as the top brands in the e-commerce smartphone market.

For this study we have analyzed with Epinium Analytics almost 40 smartphone brands that are sold online in France, Germany, Italy, Spain and United Kingdom.

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black friday

German runners aren’t fooled by Black Friday “deals”

Black Friday is not only the day after Thanksgiving, but also traditionally the kick-off day for the Christmas shopping season. However, Black Friday isn’t merely a U.S. phenomenon. In fact, European retailers have implemented the idea of heavy discounts in hopes of higher sales volumes. Notably, Germany is the country on which Black Friday discounts have the lowest impact. During the last years, the concept of Black Friday has been extended to sectors as diverse as fashion, banking and tourism, however, the most successful one is still the sector of consumer electronics. But how do this kind of aggressive promotions affect specific lifestyles like those of runners in different countries? Read more