Brand reputation is how a brand is viewed by the population or its users. A favorable brand reputation means consumers trust your company, and feel comfortable about purchasing your products or services. An unfavorable brand reputation will cause consumers to distrust your company and be worried about purchasing in your e-commerce or traditional shop.
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The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.