UGC or User generated content is any data created by customers who voluntarily contribuite with an opinion, video or product rating.
This kind of contribution is usually done in websites, e-commerces or marketplaces such as Amazon, Ebay or Aliexpress. Furthermore, most successful UGC campaigns were done in Social networks. UGC use has seen a quickly growth in the last ten years. One of the main reason is its cost, normally less expensive than a normal marketing campaign. User generated content also give us truthful information as well as direct connection with customers or potential customers.
For consumers, the potential to help other customers seems to be the main reason why people start writting content on websites. It was demonstrate on Forbes magazine that
“88% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS A PERSONAL RECOMMENDATION”
It is this special issue our company are interested in, User-generated content such as product opinion in technological e-commerces. It’s happening, a traditional forms of user-generated content are product reviews and price comparisons. More and more data about this product are available for no cost but anybody realise how powerful this data would be.
Pervasive user generated content is an exercise in data gathering, editing, annotation, and visualization or presentation. Our software platform is able to analyse more than 20000 opinions in some of the most famous e-commerces, marketplaces or websites.
UGC in conjunction with the growth of social media sites, allows modern and tradicitonal businesses to devolve their brand reputation and their potential sales to an realistic point of view, the customers. The future is in customers hands, big and small one companies should realise how important UGC content will be.