limitations of Amazon's supply chains

The limitations of Amazon’s supply chains

The last few months have been very busy in terms of external factors causing the limitations of Amazon’s supply chains. Some events are happening outside of our control and will have short-term and long-term implications, not only affecting our supply chain but on a national level. The conflict between Russia

Epinium news in May 2022

Epinium news in May 2022

These are the 4 new Epinium products in May 2022: Changes in the graphics of the General View section: We have changed the graph that was previously in the Overview section that compared Paid traffic with Organic traffic to a new graph that we have called Sales by ads .

How to use Sponsored Products on Amazon?

How to use Sponsored Products on Amazon?

What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular ads on Amazon. Getting started with Sponsored

Cómo encontrar nichos de mercado en Amazon

How to find niche markets on Amazon: keys to success in online commerce

If you want to succeed in online commerce on Amazon, it is essential to find niche markets that are profitable and in demand. But how exactly do you do that? Below, we’ll provide you with some key strategies for finding niche markets on Amazon and succeeding in online commerce. What

CTR in PPC campaigns

CTR in PPC campaigns

What is the CTR in PPC campaigns? We understand as CTR in PPC campaigns, the percentage of people who clicked on our ad after viewing it. It consists of a fairly simple calculation, dividing the clicks we get from our PPC campaign by the impressions and multiplying it by 100.

Amazon seller account

Create an Amazon Seller ccount

Choosing a sales plan Amazon offers two sales plans: the Individual Plan and the Professional Plan. Before thinking about how to create an Amazon Seller account, we should consider what these plans offer and which one best suits the type of seller we want to be. Individual Plan This is

CR in PPC campaigns

CR in PPC Campaigns

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we need to know is the total number of PPC orders

brand keywords

Maximizing Your Brand’s Visibility with Targeted Branded Keywords on Amazon

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it allows us to increase brand presence. This includes cross-selling our

Amazon Vendor Central

Epinium June News: Amazon Vendor Central Integration

In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! 📢 New Amazon Vendor Central Integration. Why Amazon Vendor Central Platform? Throughout these years, Epinium has detected a strong demand from brands and agencies that

ASIN advocacy and cross-promotion

Effective ASIN Defense Strategies

Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, as it has a predetermined list of targets. Here are

How to use the Amazon Posts program for brand discovery?

What is the Amazon Posts program? Amazon Posts allows registered brand sellers to share unique lifestyle images and product-related content through a “feed” that resembles other social media platforms. Customers will be able to scroll through the feed and click directly on our product detail pages. The program is designed

Gestión Amazon PPC

Amazon Ads Management: Should you use an agency or a software or both?

One of the biggest obstacles for sellers and brands on Amazon is managing their advertising. Are you targeting the right keywords,are you bidding high enough, Are they profitable? Sometimes the stress of managing and making PPC campaigns profitable isn’t worth it. Or on the other hand, due to lack of

ASIN advocacy and cross-promotion

Advocacy campaigns, with brand keywords on Amazon

Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list of predetermined targets. Here are some different ad group strategies

Amazon Belgica

Amazon Belgium, new logistics center

Amazon Belgium will open a new logistics center in Antwerp at the end of this year, allowing European sellers to increase their sales and quickly reach millions of customers. With the opening of this new logistics center, Amazon Belgium shows a clear commitment to improving compliance and reducing waiting times.

Cómo crear un Listing exitoso en Amazon

How to create a successful Amazon Listing?

Do you want to sell your products but don’t know how to create a successful Amazon listing? Don’t worry! In this article, we will provide you with tips and recommendations and provide you with everything you need to know to successfully sell your products on the platform. With a little

Tarifas de Amazon FBA. Cuáles debo tener en cuenta.

Amazon FBA Fees. What should I consider?

Every year, online sales predictions are on the rise and it looks like this trend will continue in the coming years. Marketplaces like Amazon offer a wonderful system and infrastructure to make it easier for businesses to start selling online. Its platform and the number of customers who go to

Elegir productos adecuados para vender en Amazon

What products to sell on Amazon: a practical guide to success”.

Want to succeed on Amazon and don’t know where to start? One of the most important decisions you need to make is choosing what to sell on Amazon. Choosing products that meet the needs of buyers, have a high enough profit margin, and are easy to ship and store is

Cómo sacar el máximo provecho de Amazon como vendedor particular

How to get the most out of Amazon as a private seller

Are you interested in selling on Amazon as a private seller and generating additional income? Selling on Amazon as a private seller can be an excellent opportunity to reach a wide audience and generate income through the sale of your products. However, it also involves certain challenges and requires some

Cómo gestionar una reclamación en Amazon como vendedor

How to handle a complaint on Amazon as a seller?

Ready to learn how to deal with and manage an Amazon complaint with expertise and professionalism? As an Amazon seller, it is inevitable that you will encounter customer complaints at some point in your career. However, knowing how to handle these situations effectively and professionally is key to preserving customer

El GTIN en Amazon ¿Qué es y cómo beneficia a los compradores y vendedores?

GTIN on Amazon: What is it and how does it benefit buyers and sellers?

Have you ever bought something on Amazon and wondered how come the platform always has exactly the product you’re looking for in stock? How come they can always ship the product just in time and keep you from running out of the product you want? The answer is the GTIN,