Ecommerce

Executive summary US retail media ad spend is projected to hit $107.6 billion in 2026, making manual bid management mathematically impossible to scale. The industry obsession with hyper-granular campaign structures is actively diluting algorithmic learning and wasting your budget. The … Read More

Roger Barrero · Aug 27, 2025 10 min read

What is TikTok Shop? TikTok Shop is a feature within the TikTok app that integrates e-commerce with social interaction. It enables users to discover, explore, and purchase products directly through engaging content like videos, live streams, and tagged product posts. … Read More

Adriana Blazquez · Jan 7, 2025 6 min read

Executive summary Retailers globally lose a staggering $1.7 trillion annually to poor stock management and distortion. Native Shopify features hit a hard ceiling when your brand scales across multiple warehouses and B2B channels. 76% of customers report that experiencing a … Read More

Noelia Gongora · Jun 19, 2024 10 min read

Why You Need an Ecommerce Website Builder In today’s digital age, having an online presence is crucial for any business. An ecommerce website builder simplifies the process of creating an online store, allowing you to focus on what matters most—growing … Read More

Noelia Gongora · Jun 19, 2024 12 min read

What Is A Shopify Partner? As Shopify continues to grow exponentially, rolling out new features and functionality to suit an ever-wider range of businesses, its network of Shopify Partners has become even more critical. Simply put, a Shopify Partner is … Read More

Maria Subina · Jun 11, 2024 8 min read

TL;DR — Key takeaways Ecommerce SEO operates at a scale where architecture is the governing constraint — crawl budget dilution from parameter URLs and faceted navigation kills rankings before any content gap does. Buyer intent must be separated at the … Read More

Carlos Martínez Barriga · Jun 10, 2024 22 min read

Unlock the Future of Online Retail with AI Solutions In the fast-paced world of online retail, innovation is key to staying competitive. AI powered content creation is transforming the industry by providing tools that not only optimize content generation but … Read More

Maria Subina · Jun 7, 2024 9 min read

Stop wasting time on manual keyword mapping. Learn how to transition to AI-driven ecommerce SEO, optimize for AI search agents, and skyrocket your sales.

Noelia Gongora · Jun 6, 2024 14 min read

Executive summary 89% of retail brands have adopted artificial intelligence, but a mere 7% manage to scale it for real profit. Autonomous agents are shifting consumer behavior from emotional brand loyalty to pure data-driven purchasing decisions based on mathematical superiority. … Read More

Maria Subina · Jun 5, 2024 10 min read

Introduction to AI for Ecommerce What is AI and How is it Transforming Ecommerce? Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. In ecommerce, AI is transforming the industry by automating processes, … Read More

Maria Subina · May 30, 2024 7 min read

Unlocking the Power of Amazon Seller Analytics: Your Path to Amazon Success For Amazon sellers, mastering Amazon Seller Analytics is key. This tool provides crucial data on sales, traffic, and consumer behavior, allowing you to make decisions based on real … Read More

Noelia Gongora · Feb 12, 2024 6 min read

Executive summary Amazon ad revenue hit $68.6 billion in 2025, turning manual PPC management into a fast track for burning cash. Helium10 dominates product research for its massive user base, but its Adtomic module relies heavily on rigid, manual rules. … Read More

Marc Marin · Mar 13, 2023 10 min read

Helium10 and Jungle Scout are market research platforms that offer useful tools for product listing optimization, competitor analysis, inventory management and email automation, among others. In the competitive world of online sales, especially on Amazon, having the right tools to … Read More

Marc Marin · Mar 13, 2023 12 min read

Dicho sensillamente, la Buy Box de Amazon es la gallina de los huevos de oro. De hecho más del 78% de las ventas totales de Amazon se realizan dentro de la Buy Box, y esa es la razón por la que éste representa un inmenso valor a cualquier vendedor competitivo en el marketplace de Amazon. … Read More

Alexis Montañes · May 18, 2022 3 min read

“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging.” … Read More

Nicole Scupola · Jul 15, 2021 2 min read

Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon sales. … Read More

Nicole Scupola · Jul 8, 2021 4 min read

From July 1st, 2021, the application of the mini one-stop shop will be expanded, passing through a “one-stop shop” (One Stop Shop, OSS). … Read More

Nicole Scupola · May 28, 2021 3 min read

According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that “July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime Day 2021.” … Read More

Nicole Scupola · May 20, 2021 3 min read

Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not … Read More

Nicole Scupola · May 6, 2021 4 min read

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool. … Read More

Nicole Scupola · Apr 22, 2021 3 min read

In order to make Amazon Product Detail Page visible to each customer, even those who have no-HTML devices, Amazon decided to stop supporting HTML tags on detail pages. Don’t worry! This change will be implemented after June 8, 2021. … Read More

Nicole Scupola · Apr 15, 2021 2 min read

We developed a software which helps you work faster, easier and in a proper way. People who already know Epinium, and who chose us, can benefit from our daily hard work to stay up-to-date with Amazon changes and the requests of our clients. … Read More

Nicole Scupola · Apr 8, 2021 3 min read

Starting from the beginning of March Amazon simplified the FBA Inventory Reporting a useful and necessary tool of which Sellers can take advantage, in order to verify inventory adjustments. So let’s get a look into this topic! But first, let us remind you what FBA is, and how it works. … Read More

Nicole Scupola · Mar 31, 2021 3 min read