Amazon SEO

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que … Read More

Marc Marin · Nov 10, 2022 6 min read

Executive summary The organic myth is dead: Ranking #1 organically for your brand name no longer protects your sales. Competitors are aggressively buying the top-of-search placements. Brand defense is a required tax: In 2026, allocating roughly 20% of your advertising … Read More

Alexis Montañes · May 27, 2022 11 min read

To find niche markets on Amazon we must answer the following questions: What are niche markets? Niche products are items that are included in product categories, targeted at smaller, specific groups of customers with specific needs. We can find niche … Read More

Alexis Montañes · May 27, 2022 4 min read

1. What are sponsored products on Amazon? These are keyword and ASIN targeted ads similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular … Read More

Alexis Montañes · May 26, 2022 4 min read

1. ¿Qué son las pantallas patrocinadas en Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a small audience that … Read More

Alexis Montañes · May 25, 2022 3 min read

In this third part we continue to answer frequently asked questions from Amazon Vendor Central. What is the support like at Vendor Central? Amazon seller support is similar to Amazon seller support. It can be frustrating and sometimes it takes … Read More

Alexis Montañes · May 25, 2022 5 min read

In this second part we continue to answer frequently asked questions from Amazon Vendor Central. How can we set prices in Vendor Central? How to set the price is one of the most frequently asked questions on Amazon Vendor. Vendors … Read More

Alexis Montañes · May 25, 2022 5 min read

What is Amazon Vendor Central? One of the frequently asked questions about Amazon Vendor Central , is about what it consists of. This is a platform only for companies that want to sell their products to Amazon. When we sell … Read More

Alexis Montañes · May 25, 2022 4 min read

Promoting our product is crucial to increase sales on Amazon. But the effectiveness of promotion depends largely on the medium through which the process is carried out. In the case of Amazon, PPC advertising is the best method of getting … Read More

Alexis Montañes · May 24, 2022 4 min read

Refunds on Amazon The difference between an Amazon refund and other procedures is the entity that controls the outcome of the claim. With most Amazon protocols, the buyer will contact Amazon directly through Amazon Pay. However, with a return on … Read More

Alexis Montañes · May 24, 2022 6 min read

1. What are sponsored brand ads on Amazon? Sponsored Brands Ads on Amazon, formerly known as Amazon header search ads, are banner ads that display our brand logo, custom tagline and various products, usually at the top of Amazon search … Read More

Alexis Montañes · May 23, 2022 5 min read

1. What are Mass Editions for advertising on Amazon? Mass Editions for Amazon advertising is an Epinium feature that provides access to various performance metrics and reports. Bulk edits allow us to create, manage and optimize campaigns all at once. … Read More

Alexis Montañes · May 20, 2022 6 min read

1. Why use product videos on Amazon? Amazon’s goal is to create a seamless shopping experience, and it provides us third-party sellers with a number of tools to help us enhance that experience for customers. Through product videos on Amazon, … Read More

Alexis Montañes · May 20, 2022 6 min read

1. What are the search terms on Amazon? Amazon search terms are strings of keywords a shopper types into Amazon search to find a product. Search terms are known as backend keywords because they are hidden in the backend of … Read More

Alexis Montañes · May 19, 2022 6 min read

How can we optimize images on Amazon? One of the most relevant elements to boost online sales is to optimize images on Amazon, since it is the first point that catches our attention at first, both in Amazon results and … Read More

Alexis Montañes · May 19, 2022 5 min read

What is Keyword Research on Amazon? Keyword research on Amazon is an important part of your Amazon FBA product success in 2022, although this part may seem a little nerve-wracking to do. How can we get started? What keywords should … Read More

Alexis Montañes · May 18, 2022 8 min read

What are the Bullet Points in Amazon? Amazon’s Bullet Points are short phrases that collect the main features of a product and are displayed on the product detail page, just below the product name and price, and therefore in a … Read More

Alexis Montañes · May 18, 2022 5 min read

When we have an online business, we must know the different ways that exist for our consumers to trust us. In this way, users will be more inclined to buy our products before the competition. Product reviews, other customers’ shopping … Read More

Alexis Montañes · May 18, 2022 3 min read

For sellers on Amazon, protecting products with trademarks is critical to the success of your business. If you are going to sell on Amazon you must know and be able to guarantee the intellectual property of your brand or work. … Read More

Alexis Montañes · May 18, 2022 3 min read

Amazon Renewed is a program that allows you to sell high-quality certified refurbished products to millions of customers on Amazon, both domestic and international. In order to be part of this program, you must follow a series of requirements. What … Read More

Alexis Montañes · May 18, 2022 2 min read

Amazon backend keywords are keywords you can’t use in your product title or description because they don’t make sense in the sentence or because you have reached the maximum amount of characters you can tape, or because of many other reasons. These type of keywords are hidden to customers who are navigating on your product page, since only Amazon sellers are privy to. … Read More

Nicole Scupola · Aug 19, 2021 4 min read

“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging.” … Read More

Nicole Scupola · Jul 15, 2021 2 min read

According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that “July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime Day 2021.” … Read More

Nicole Scupola · May 20, 2021 3 min read

In this article we will talk about how our software Epinium can help you with the Retail Readiness Amazon. We will show you what you can do step by step. … Read More

Nicole Scupola · Apr 29, 2021 3 min read