Amazon Advertising

Amazon’s impressive track record in the advertising world Amazon has experienced a meteoric rise in the advertising business over the past eight years. If we compare the annual advertising costs of the big three players – Amazon, eBay and Alibaba … Read More

Marc Marin · Jul 26, 2023 3 min read

As a seller on Amazon, you’ve probably wondered if it’s really necessary to pay for ads on the platform. After all, your brand is already established and people are actively searching for your products on the site. However, in today’s … Read More

Marc Marin · Mar 13, 2023 6 min read

Effective Amazon PPC tools have become an essential part of any e-commerce business’s digital marketing strategy. They allow businesses to reach more customers and increase sales by placing their products at the top of search results on Amazon. By using … Read More

Marc Marin · Jan 17, 2023 6 min read

What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are … Read More

Marc Marin · Jan 10, 2023 4 min read

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we … Read More

Marc Marin · Jan 9, 2023 2 min read

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it … Read More

Marc Marin · Jan 9, 2023 3 min read

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should … Read More

Marc Marin · Dec 20, 2022 4 min read

Advertising is taking new paths and forms, just as users are taking new paths with the formats and types of content they consume. The advertising options that Amazon offers to its sellers, such as Display Ads, Sponsored Brands or Sponsored … Read More

Marc Marin · Dec 19, 2022 4 min read

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que … Read More

Marc Marin · Nov 10, 2022 6 min read

Junto a la métrica Roas tenemos otra métrica muy importante que es el ACoS. Si eres un vendedor de Amazon no puedes no conocer a esta métrica. Por lo contrario, si nunca habías oído hablar de esto, ahora vamos a explicarla mas en detalle. … Read More

Alexis Montañes · May 18, 2022 3 min read

¿Por qué es importante conocer las métricas del marketing digital para medir en Amazon? Las métricas de marketing te dan una pista de si tu campaña está alcanzando los KPI establecidos anteriormente o no. … Read More

Alexis Montañes · May 18, 2022 3 min read

All Amazon sellers who create payment campaigns on Amazon have heard of ACoS, but recently, more and more people are talking about TACoS, which has some key differences from Acos. … Read More

Nicole Scupola · Aug 11, 2021 4 min read

“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging.” … Read More

Nicole Scupola · Jul 15, 2021 2 min read

Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon sales. … Read More

Nicole Scupola · Jul 8, 2021 4 min read

According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that “July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime Day 2021.” … Read More

Nicole Scupola · May 20, 2021 3 min read

Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not … Read More

Nicole Scupola · May 6, 2021 4 min read

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool. … Read More

Nicole Scupola · Apr 22, 2021 3 min read

The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, … Read More

Carla Fontal · Mar 18, 2021 2 min read

FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in … Read More

Carla Fontal · Mar 11, 2021 2 min read

Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do … Read More

Carla Fontal · Mar 4, 2021 2 min read

Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale … Read More

Carla Fontal · Feb 18, 2021 2 min read

In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of … Read More

Carla Fontal · Feb 10, 2021 2 min read

Executive summary Institutional purchasing has quietly surpassed massive milestones, with analysts projecting the B2B marketplace volume to reach $80 billion by 2025. 67% of modern wholesale buyers actively prefer a rep-free, fully digital purchasing experience over traditional relationship sales. Brands … Read More

Carla Fontal · Feb 4, 2021 9 min read

Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product. In short, they are willing to buy it. … Read More

Carla Fontal · Jan 28, 2021 5 min read