Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
575 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon SEOWhat Are Platinum Keywords on Amazon? The Real Truth
Are Amazon platinum keywords still relevant? Discover the truth behind this legacy feature and learn what actually drives SEO rankings today.
15 min read -
AI StrategySatya Nadella Warns Against Single AI Model Use
Microsoft CEO Satya Nadella warns that relying on a single AI provider is a fatal risk. Learn why your business needs a multi-model AI strategy now.
7 min read -
Amazon SEO StrategyWhat Are Platinum Keywords on Amazon? SEO Myth Explained
Wondering what are platinum keywords on Amazon? Discover why this legacy Seller Central field is obsolete and how to optimize for the A10 algorithm instead.
10 min read -
Amazon Catalog ManagementHow Can I Get an Amazon Catalog: The Complete Guide
Discover how can I get an Amazon catalog set up and optimized. Master structured data, avoid Error 8560, and scale your brand's organic traffic.
14 min read -
AI & Cloud IntegrationHow the Amazon MCP Server Powers Secure AI Agents
Discover how the Amazon MCP server connects AI agents to over 15,000 AWS APIs securely. Eliminate custom integration code and scale your cloud operations.
14 min read -
Retail TechnologySchnucks AI Assistant Models Future of Retail
Schnucks and VitalityIP launch a health-tracking AI shopping assistant. Learn why brands must optimize metadata to survive the shift to agentic commerce.
7 min read -
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Ecommerce AutomationClaude Skills for Ecommerce: Automating Retail Operations
Discover how to leverage Claude skills for ecommerce. Automate catalog orchestration, analyze data, and streamline retail operations with Anthropic's AI.
15 min read -
Amazon AutomationHow an AI Agent for Amazon Sellers Drives Growth
Discover how an AI agent for Amazon sellers automates catalog health, optimizes pricing, and scales your brand's e-commerce operations autonomously.
15 min read -
SEO & AIAnswer Engine Optimization: The Future of SEO
Learn how answer engine optimization (AEO) helps your brand get cited by ChatGPT, Perplexity, and Google AI Overviews to capture high-intent traffic.
14 min read -
E-Commerce AutomationAlibaba Accio: Agentic AI for B2B Sourcing
Alibaba launches the Accio Sourcing Toolkit, bringing agentic AI to B2B sourcing. Discover how autonomous agents streamline supplier negotiation.
6 min read -
AI Search MarketingGuide to Generative Engine Optimization (GEO)
Learn how generative engine optimization (GEO) secures your brand's visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
16 min read -
Amazon SEOHow to Optimize Your Amazon Listing for Rufus
Learn how to optimize your Amazon listing for Rufus. Structure your product data, answer buyer questions, and win AI-driven recommendations.
15 min read
