Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
575 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAI-Native WordPress Alternatives: What Actually Works
WordPress still runs 41% of the web, but teams are leaving — and not for the reason they think. The real trigger is what happens when you try to automate it.
16 min read -
Supply Chain TechnologyShipBob Adds Claude AI to Fulfillment Tech Suite
ShipBob embeds Anthropic's Claude AI into its fulfillment tech suite using MCP, enabling autonomous package rerouting and warehouse robot interaction.
7 min read -
Amazon AdvertisingRedefining the Amazon Advertising Specialist
Discover why the role of the Amazon advertising specialist is shifting from manual bidding to AI orchestration, and how to scale your retail media.
14 min read -
Amazon SEOMastering the Amazon A9 Search Algorithm
Discover how the Amazon A9 algorithm uses semantic search, conversion rates, and inventory levels to rank products. Optimize your listings for buyers.
13 min read -
Amazon SEOMastering Amazon Keyword Search Data for Sales
Learn how to analyze Amazon keyword search data to optimize your listings, understand search volume discrepancies, and drive incremental sales.
10 min read -
E-commerce NewsCourt Overturns Ban on Perplexity AI Shopping Agents
A US appeals court ruled that Perplexity AI shopping agents can legally buy on Amazon. Learn how this shift to agentic commerce impacts your brand.
7 min read -
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Amazon SEO & AnalyticsMastering Amazon Keyword Analytics in the AI Era
Learn how to master Amazon keyword analytics in the AI era. Understand Search Query Performance, bypass keyword stuffing, and scale your brand's sales.
15 min read -
Amazon AdvertisingThe Complete Guide to Amazon Ad Formats
Master all Amazon ad formats to scale your business. Learn how to combine Sponsored Products, Brands, and Display for a winning full-funnel strategy.
14 min read -
Amazon SEOMastering Amazon Keyword Search: The AI Era Guide
Stop wasting hours on manual spreadsheets. Learn how to master Amazon keyword search using AI, semantic clustering, and modern optimization strategies.
13 min read -
AI TechnologyQwen3.8-Max Outperforms GPT-5.6 in Agentic Computer Use
Alibaba's Qwen3.8-Max outperforms GPT-5.6 Sol Max on the OSWorld benchmark. Discover how agentic computer use is transforming enterprise workflows.
7 min read -
Amazon SEOWhat Are Amazon Platinum Keywords? The Truth for Sellers
Discover what Amazon Platinum Keywords are, why this legacy field is deprecated, and how to optimize your backend search terms for maximum organic ranking.
11 min read -
Amazon SEOHow to Optimize Amazon Product Keywords for Success
Stop wasting hours on spreadsheets. Learn how to optimize your amazon product keywords using AI clustering to boost organic rankings and lower PPC costs.
15 min read
