Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
640 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyHow 3M Uses AI to Manage Its Massive Catalog
Discover how 3M uses AI to manage its 60,000-product catalog, improve B2B customer experience, and free up sales engineers from repetitive queries.
7 min read -
AmazonAmazon Marketplace Optimization in the AI Era
Discover how AI search and automation are redefining Amazon marketplace optimization. Stop manual tasks, target micro-intents, and scale your brand.
12 min read -
Amazon SEOMastering Amazon Search Data in the AI Era
Learn how to leverage Amazon search data to optimize your listings for semantic search and AI assistants like Rufus. Stay ahead of the competition.
13 min read -
Amazon SEOHow to Master the Amazon Ranking Algorithm
Master the Amazon ranking algorithm. Learn how to optimize for AI search, improve conversion rates, and boost your organic visibility on the platform.
12 min read -
Retail MediaHow Instacart's AI Assistant Boosts Ad Revenue
Discover how Instacart's AI Assistant turns conversational shopping into a billion-dollar retail media channel and how brands can optimize for agentic AI.
7 min read -
Amazon AdvertisingHow to Reduce TACoS on Amazon and Boost Margins
Learn how to reduce TACoS on Amazon, stop ad cannibalization, and recover your profit margins with these proven optimization strategies.
15 min read -
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AI StrategyForward Deployed Engineer Anthropic: The AI ROI Bridge
Discover how a forward deployed engineer Anthropic deploys bridges the gap between raw AI models and messy enterprise data to deliver real ROI.
13 min read -
Amazon VendorAmazon Vendor Central Contact: How to Resolve Issues
Stop wasting time searching for an Amazon Vendor Central contact. Learn how to resolve catalog, compliance, and supply chain issues without support.
14 min read -
EcommerceHow Hershey Uses AI for S'mores Season Strategy
Discover how Hershey uses AI, computer vision, and AR to optimize in-store displays for s'mores season, boosting sales and operational efficiency.
6 min read -
Amazon AdvertisingAmazon Advertising Bulk Operations vs AI Automation
Stop wasting hours on manual Amazon advertising bulk operations. Learn why spreadsheet bidding is costing you ROAS and how AI automation scales your PPC.
13 min read -
Amazon SEOAmazon Search Terms Optimization: The Modern Guide
Stop relying on the outdated 2018 backend keyword playbook. Learn how to optimize your Amazon search terms for COSMO semantic search and AI assistants.
12 min read -
Amazon SEOHow to Master Amazon Keyword Analysis with AI
Stop wasting hours on manual spreadsheets. Learn how to master Amazon keyword analysis using AI-driven clustering to boost your organic rankings.
16 min read