Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
531 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon Listing OptimizationHow Many Keywords Can You Use in Amazon Listings?
Discover the exact number of keywords to use in Amazon listings. Learn the 250-byte backend search term limit and how to optimize your SEO strategy.
15 min read -
Agentic AIHow Agentic AI Is Reshaping the Consumer Journey
Discover how agentic AI is reshaping the consumer journey. Learn why brands must optimize data for autonomous AI agents to capture retail spend.
8 min read -
Amazon SEO StrategyAmazon Platinum Keywords: Myth vs. Reality
Stop chasing the myth of platinum keywords on Amazon. Learn why this legacy field is obsolete and how to optimize your listings for AI search instead.
13 min read -
Amazon SEOHow to Do Amazon Keyword Research in the AI Era
Master Amazon keyword research using AI semantic clustering. Stop wasting budget on high-volume vanity terms and optimize your TACoS for organic growth.
16 min read -
Amazon SEOWhat Are Platinum Keywords on Amazon? The Real Truth
Are Amazon platinum keywords still relevant? Discover the truth behind this legacy feature and learn what actually drives SEO rankings today.
15 min read -
AI StrategySatya Nadella Warns Against Single AI Model Use
Microsoft CEO Satya Nadella warns that relying on a single AI provider is a fatal risk. Learn why your business needs a multi-model AI strategy now.
7 min read -
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Amazon SEO StrategyWhat Are Platinum Keywords on Amazon? SEO Myth Explained
Wondering what are platinum keywords on Amazon? Discover why this legacy Seller Central field is obsolete and how to optimize for the A10 algorithm instead.
10 min read -
Amazon Catalog ManagementHow Can I Get an Amazon Catalog: The Complete Guide
Discover how can I get an Amazon catalog set up and optimized. Master structured data, avoid Error 8560, and scale your brand's organic traffic.
14 min read -
AI & Cloud IntegrationHow the Amazon MCP Server Powers Secure AI Agents
Discover how the Amazon MCP server connects AI agents to over 15,000 AWS APIs securely. Eliminate custom integration code and scale your cloud operations.
14 min read -
Retail TechnologySchnucks AI Assistant Models Future of Retail
Schnucks and VitalityIP launch a health-tracking AI shopping assistant. Learn why brands must optimize metadata to survive the shift to agentic commerce.
7 min read -
Ecommerce AutomationClaude Skills for Ecommerce: Automating Retail Operations
Discover how to leverage Claude skills for ecommerce. Automate catalog orchestration, analyze data, and streamline retail operations with Anthropic's AI.
15 min read -
Amazon AutomationHow an AI Agent for Amazon Sellers Drives Growth
Discover how an AI agent for Amazon sellers automates catalog health, optimizes pricing, and scales your brand's e-commerce operations autonomously.
15 min read
