Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
640 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon VendorAmazon Vendor Management: How to Protect Margins
Stop losing margins to Amazon's AVN. Learn how to optimize your Amazon vendor management strategy, automate operations, and protect your 1P profitability.
12 min read -
Amazon VendorHow to Become an Amazon Vendor: A Strategic Guide
Learn how to become an Amazon vendor, secure an invitation to Vendor Central, and navigate the operational challenges to protect your brand's profit margins.
15 min read -
Amazon SEOAmazon SEO Strategy: How to Rank in the AI Era
Master the Amazon SEO strategy for the A10 algorithm. Learn how Rufus AI, semantic search, and the COSMO graph impact your product listings and organic rank.
13 min read -
AmazonAmazon's Walled Garden Approach to AI Commerce
Discover why Amazon is blocking third-party AI bots and how its walled garden approach to AI commerce forces brands to optimize for internal intent engines.
8 min read -
AmazonGuide to Amazon Search Volume API Integration
Learn how to leverage the Amazon Search Volume API to automate keyword research, access real-time Search Query Performance data, and scale your brand.
14 min read -
Amazon VendorGuide to Amazon Vendor Central Integration
Automate your 1P operations with Amazon Vendor Central integration. Eliminate manual errors, reduce chargebacks, and sync inventory in real time.
12 min read -
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Amazon SEOMastering Amazon Product Ranking in the AI Era
Learn how the Amazon product ranking system works under the COSMO algorithm. Optimize your listings for AI search, entity coverage, and buyer intent.
14 min read -
Amazon AdvertisingAmazon Ads: What It Is and How the Format Types Work
What "Amazon Ads" actually means as a category — the format types (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), how they connect to Seller and Vendor Central, and how much budget to start with.
11 min read -
AI StrategyPovison Embraces AI Traffic Referrals for Holidays
Furniture brand Povison targets AI-referred traffic for holiday growth. Learn how optimizing for LLMs and structured data drives 42% higher conversions.
6 min read -
Amazon SEOMastering Amazon Search Terms Optimization
Stop stuffing keywords. Learn how Amazon search terms optimization has evolved under the COSMO framework to prioritize semantic intent and buyer context.
14 min read -
Amazon SEOAmazon Keywords 250 Bytes: The Complete SEO Guide
Learn how to optimize your backend search terms within the Amazon keywords 250 bytes limit. Avoid indexing errors and boost your organic visibility now.
13 min read -
AmazonAmazon Private Label Strategy: Maximizing Margins
Discover the modern Amazon private label strategy to protect your margins, optimize your product listings, and dominate highly competitive niches.
12 min read