Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
575 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyEcommerce AI Integration: Why Most Retailers Stall at the Data Layer
TL;DR: 89% of online retailers have adopted AI in some form — but only 7% have scaled it beyond a pilot. The bottleneck isn’t the algorithm. It’s the catalog data underneath. This article maps the integration sequence that actually works, … Read More
12 min read -
EcommerceAmazon Vendor Central: The Cost Stack Brands Ignore
TL;DR — Amazon Vendor Central is a wholesale relationship where Amazon buys your stock, controls the retail price, and sells under the “Sold by Amazon” label. The invite feels like validation. The terms, if you accept them without scrutiny, are … Read More
14 min read -
EcommerceAI Photo Editing for Ecommerce: What Actually Works at Catalog Scale
TL;DR — AI photo editing can cut product image costs from $85–250 to $3–12 per SKU. The problem is that most brands reach for the tool before they have solved the underlying workflow. This article explains the three things you … Read More
12 min read - Ecommerce
Anthropic Eyes $900 Billion: The Valuation Race Every AI Buyer Must Track
Fact: Anthropic is seeking to raise ~$50 billion at a valuation exceeding $900 billion — up from $380 billion just three months ago, and potentially ahead of OpenAI’s $852 billion post-money valuation. Impact: Amazon has committed up to $25 billion … Read More
9 min read -
EcommerceAnthropic Nears $1 Trillion: The Revenue Sprint Every CTO Must Read
Executive Summary Fact: Anthropic’s annualized revenue climbed from $9 billion at the end of 2025 to roughly $40 billion by April 2026 — a trajectory with almost no precedent in enterprise software. Impact: A board meeting in May could approve … Read More
7 min read -
EcommerceOpenAI Breaks Microsoft Exclusivity: What Enterprise Buyers Must Know
Executive Summary What happened: OpenAI and Microsoft dissolved their exclusive cloud agreement on April 27, 2026 — GPT frontier models, Codex, and Managed Agents are now available on Amazon Bedrock in limited preview. Why it matters: For the first time … Read More
7 min read -
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AI StrategyEcommerce AI Generator: How to Pick One That Scales Beyond the Demo
TL;DR — Key takeaways Most ecommerce AI generators work beautifully at 50 SKUs and silently degrade at 5,000 — the architectural differences are invisible until you’re already locked in There are 4 distinct generator types (description, image, copy, agentic pipeline); … Read More
14 min read -
EcommerceAI Agents Can Now Browse Your Product Catalog. Are You Ready?
Executive Summary Fact: Commerce (Nasdaq: CMRC), parent of Feedonomics, launched Agentic Catalog Exports (ACE) on April 27, connecting merchant product catalogs directly to OpenAI/ChatGPT, Google Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity, and Amazon in a single feed. Impact: Dell is … Read More
8 min read -
EcommerceGoogle’s $40 Billion Anthropic Bet: What It Means for Enterprise AI
Executive Summary Fact: Google committed up to $40 billion to Anthropic on April 24 — $10 billion deployed immediately at a $380 billion valuation, with a further $30 billion tied to performance milestones. Impact: Anthropic’s annualized revenue hit $30 billion … Read More
7 min read -
AI StrategyAgentic AI Translation for Ecommerce: Why DeepL Alone Costs You Revenue Across Markets
Executive summary The translation trap: Relying on raw APIs like DeepL for catalog expansion destroys conversion rates because they translate isolated strings, completely ignoring commerce data structures. Language over discounts: 56.2% of global consumers prioritize native language content over cheaper … Read More
10 min read -
AI StrategyEcommerce AI Agency: How to Choose One That Delivers Outcomes, Not Just Tools
TL;DR — Key takeaways Most brands hire ecommerce AI agencies for deliverables (chatbot, automation script) and measure the wrong thing — the agencies winning in 2026 price on outcomes: revenue lift, hours saved per FTE, catalog coverage percentage. A real … Read More
20 min read -
AI StrategyAgentic AI Course: What to Learn, What to Skip, and How to Get a Team into Production in 90 Days
TL;DR — Key takeaways Most AI courses teach prompt engineering and ChatGPT workflows — neither prepares you to build or manage agentic systems that plan, execute, and self-correct autonomously. The gap between “AI user” and “agentic AI operator” is real: … Read More
18 min read
