Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
640 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceAmazon OpenAI Partnership: What the $50B Deal Means for Your Brand
TL;DR — Key takeaways Amazon invested $50B in OpenAI (February 2026) — but simultaneously blocks ChatGPT shopping agents from accessing Amazon.com. The deal is infrastructure, not a consumer alliance. Alexa for Shopping (formerly Rufus, renamed May 13 2026) reaches 300M+ … Read More
14 min read -
EcommercePinterest Gutted a Frontier Model and Saved 90% in AI Costs
Fact: Pinterest CTO Matt Madrigal replaced Qwen3-VL’s native vision encoder with PinCLIP — proprietary multimodal embeddings — cutting AI inference costs by 90% and boosting recommendation accuracy by 30% while serving 620 million monthly users. Impact: The move closes a … Read More
8 min read -
AI StrategyAI Implementation Engineer: What Brands Actually Need
TL;DR — Key takeaways 67% of enterprise AI implementations fail to scale beyond a proof-of-concept — the bottleneck is almost never model quality, it’s integration (Gartner, 2025). An AI implementation engineer is not a generic AI engineer: the role sits … Read More
13 min read -
AI StrategyAgentic Commerce: The Full Commerce Framework for Brand Leaders
TL;DR — Key takeaways AI-referred traffic to US retail sites grew 805% year-over-year on Black Friday 2025 — agentic commerce is not a forecast, it is operational today. Two protocols are live: OpenAI + Stripe’s ACP (September 2025) and Google’s … Read More
13 min read -
EcommerceAt $965B, Anthropic Overtakes OpenAI and Ships 1,000-Subagent Workflows
Executive summary Fact: Anthropic closed a $65 billion Series H at a $965 billion post-money valuation on May 28 — the largest private AI fundraise on record, overtaking OpenAI’s most recent $852 billion figure. Impact: With $47 billion in annualised … Read More
8 min read -
EcommerceAgentic Commerce Strategy: The Brand Leader’s Playbook
TL;DR — Key takeaways AI agents already execute autonomous purchases — Walmart’s Sparky lifted orders 35% in early 2026, not through recommendations but through completed transactions. Fewer than 20% of brand SKUs pass a basic agent readability check on first … Read More
12 min read -
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AI StrategyAgentic Commerce: How Brands Get Chosen by AI Agents
TL;DR — Key takeaways AI agents placed $20.57 billion in US retail orders in 2026 — nearly 4x the 2025 figure. The shift is live, not projected. Agents don’t browse. They score. If your catalog, pricing, fulfillment signals, and review … Read More
14 min read -
EcommerceAmerica’s Strongest AI Safety Bill Just Passed. Are Your Vendors Ready?
Fact: Illinois passed SB 315 on a 110-0 House vote — the first US law to require annual independent third-party safety audits of frontier AI developers, including OpenAI, Anthropic, and Google. Impact: By 2028, every major AI model provider must … Read More
7 min read -
AI StrategyAI Deployment Engineer: What Your Brand Actually Needs
TL;DR — Key takeaways An AI deployment engineer bridges the gap between a validated model and a production system generating real business value — most brands confuse this role with a data scientist or prompt engineer. Forward-deployed engineering postings grew … Read More
16 min read -
EcommerceThe AI Benchmarks Were Wrong: GPT-5.5 Leads by 16 Points on the Test That Actually Counts
Executive Summary Fact: DeepSWE, a 113-task evaluation by startup Datacurve, scores GPT-5.5 at 70% and Claude Opus 4.7 at 54% — a 16-point gap that standard benchmarks completely obscured. Impact: Enterprise AI buyers have been making model selection decisions based … Read More
9 min read -
AI StrategyHow to Build an MCP Server: The Business Leader’s Blueprint
TL;DR — Key takeaways The MCP server registry grew from 1,200 to 9,400+ servers between Q1 2025 and April 2026 — yet most enterprise-critical workflows still require a custom build because they involve proprietary data public servers cannot access. 78% … Read More
13 min read -
AI StrategyHow to Build an MCP Server: The Brand Leader’s Guide
TL;DR — Key takeaways Building an MCP server takes 30 minutes. Governing it in enterprise takes 3–8 weeks — most guides skip that part entirely. 5,000+ public MCP servers exist as of Q2 2026; fewer than 8% address brand or … Read More
15 min read