Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
664 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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NewsKPMG Pulls Agentic AI Report Due to Hallucinations
Executive summary The incident: KPMG was forced to pull its flagship report on “agentic AI” after investigators discovered 40 of its 45 citations were entirely fabricated by artificial intelligence. The collateral damage: Global entities like UBS and the UK’s National … Read More
6 min read -
AI StrategyThe Hidden Risks of Free AI for Brand Design
Executive summary Free AI image generators are flooding the market, but zero-cost tools come with massive hidden liabilities for established brands. The U.S. Copyright Office’s 2025 ruling stripped legal protection from purely prompted AI outputs, leaving your core brand assets … Read More
11 min read -
EcommerceWhy a Free AI Ecommerce Builder Is a Trap for Brands
Executive summary A free ai ecommerce builder can generate a functional storefront in under 60 seconds, but it often falls apart when trying to manage thousands of SKUs. Recent 2026 data shows that 88% of organizations now use AI, yet … Read More
9 min read -
AI StrategyHow to Connect AI Agents to 9,000+ Apps with Zapier MCP
Executive summary 84% of enterprises plan to boost AI agent investments this year, yet most are paralyzed by integration chaos and broken APIs. Zapier MCP solves the read-only AI problem by giving language models secure, direct write-access to over 9,000 … Read More
10 min read -
Agentic CommerceVisa and OpenAI Partner for Agent-Led Payments
Executive summary The shift: Visa and OpenAI just partnered to build secure infrastructure for agentic commerce, allowing AI bots to execute payments directly. The impact: Your meticulously designed checkout funnel is becoming invisible, because machines, not humans, will increasingly initiate … Read More
5 min read -
AI StrategyReal Examples of AI in Ecommerce Driving Revenue
Executive summary The adoption illusion: 89% of retailers use AI, but only 7% have successfully scaled it across their operations to generate measurable profit in 2026. Traffic shift: Referrals from AI agents to retail sites surged nearly 900% year-over-year, fundamentally … Read More
11 min read -
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Amazon AdvertisingMastering Amazon Advertising Services in the AI Era
Executive summary Amazon’s ad revenue is projected to hit $88.6 billion in 2026, making the auction floor more expensive and competitive than ever before. Manual bid adjustments now actively hurt your campaigns by constantly resetting Amazon’s internal AI learning phase. … Read More
9 min read -
AI StrategyMCP Salesforce: The New Standard for AI Agents
Executive summary The API era is fading: Anthropic’s Model Context Protocol (MCP) is replacing rigid, custom API builds, giving AI agents native, secure access to your CRM. Salesforce went all-in: With Agentforce, Salesforce turned its platform into an AI-native ecosystem … Read More
10 min read - News
Prometheus Raises $12B for Artificial General Engineer
Executive summary Jeff Bezos’s AI startup, Prometheus, just closed a $12 billion Series B round, catapulting its valuation to an astronomical $41 billion. The company is building an “artificial general engineer” to compress the R&D and manufacturing cycles of physical … Read More
5 min read -
Amazon AdvertisingWhat Is Amazon Advertising? A Strategic Guide
Discover what Amazon advertising is and how to build a profitable full-funnel strategy using TACoS, AI optimization, and advanced DSP campaigns.
15 min read -
Amazon AdvertisingAmazon Advertising Contact Us: How to Bypass Support Loops
Executive summary Navigating the Amazon advertising contact us page often results in an endless loop between Seller Central and Ads Support due to SSO (Single Sign-On) token misalignments. Amazon’s ad revenue hit a staggering $68.6 billion in 2025, yet their … Read More
10 min read -
NewsAdidas Launches Ecommerce-as-a-Service With AI Agents
Executive summary Adidas has transformed from a traditional apparel brand into a B2B tech provider, launching an Ecommerce-as-a-Service (EaaS) model for the new Audi Revolut F1 Team. Powered by Salesforce AI agents, they deployed a global webshop spanning 200 countries … Read More
6 min read