Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
640 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon SEOMastering Amazon Best Sellers Rank in the AI Era
Discover how the Amazon Best Sellers Rank works under the new COSMO algorithm. Learn how to optimize your BSR using AI, external traffic, and net sales.
13 min read -
Amazon VendorMastering Vendor Central Amazon Com Strategy
Stop losing margins on Vendor Central Amazon com. Learn how to optimize your 1P strategy, avoid chargebacks, and run a profitable hybrid model.
13 min read -
AmazonHow to Register Your Brand on Amazon: Complete Guide
Protect your intellectual property and unlock advanced marketing tools. Learn how to register your brand on Amazon and stop listing hijackers today.
14 min read -
AI StrategyWhy AI Agents Need Identity Before a Gateway
Learn why securing autonomous AI agents requires dedicated identity frameworks instead of traditional API gateways. Protect your enterprise data now.
6 min read -
Amazon SEOAmazon Search Volume Data: Beyond Vanity Metrics
Stop chasing vanity metrics. Learn how to leverage real Amazon search volume data to target high-intent keywords, lower your ACoS, and boost conversions.
14 min read -
Amazon SEOHow Does Amazon Ranking Work? The Modern Guide
Learn how does amazon ranking work today. Discover how the A9 and COSMO AI algorithms evaluate buyer intent, conversion rates, and organic visibility.
13 min read -
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Amazon SEOWhy Your Amazon Listing Checker Is Hurting Your Sales
Stop using outdated Amazon listing checkers. Learn how Amazon's COSMO algorithm and semantic AI demand intent-based listing audits to grow your sales.
14 min read -
AI StrategyEnterprise Tech Budgets Stall as Boards Demand AI ROI
Enterprise tech budgets are stalling as boards demand immediate AI ROI. Learn how to consolidate legacy software and fund your AI transition.
8 min read - Amazon SEO
Amazon Conversion Rate: Benchmarks and Optimization
Discover the real Amazon conversion rate benchmarks by category and learn how to optimize your product listings for both human shoppers and AI assistants.
14 min read -
AmazonMaster Your Margins: Amazon Costs Calculator Guide
Stop losing profit to hidden fees. Learn how to use an Amazon costs calculator to track FBA fees, PPC spend, and inbound placement costs accurately.
14 min read -
AmazonAmazon Seller Onboarding Process: A Step-by-Step Guide
Master the Amazon seller onboarding process. Avoid verification loops, navigate strict compliance, and launch your brand fast with our expert guide.
11 min read -
EcommerceWilliams-Sonoma AI Assistant Revenue Grows 620%
Discover how Williams-Sonoma drove a 620% revenue surge in Q2 using its AI shopping assistant, Olive, and why conversational commerce is the future.
7 min read