Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
563 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
-
EcommerceGoogle’s Universal Cart Is Now Live for Walmart and Target
Executive Summary Google’s Universal Cart — a single persistent shopping layer spanning Search, Gemini, YouTube, and Gmail — is rolling out to Walmart, Target, Nike, Sephora, Ulta Beauty, Wayfair, and Shopify merchants this summer 2026. For brand managers, the business … Read More
10 min read -
EcommerceAmazon Advertising Management: What Brands Get Wrong
TL;DR — Key takeaways Amazon’s ad revenue crossed $56B in 2024 — but the brands winning aren’t the ones spending most. They’re spending at the right layer. ACoS measures campaign efficiency. TACoS measures whether you’re actually growing. Most brand teams … Read More
14 min read -
EcommerceOpenAI’s Codex Is Now Your Sales Team, Data Analyst, and Creative Director
Executive Summary Fact: On June 2, OpenAI launched six role-specific plugins for Codex — bundling 62 apps and 110 skills across sales, data analytics, creative production, product design, equity investing, and investment banking. Impact: Knowledge workers already represent 20% of … Read More
9 min read -
AI StrategyForward Deployed Engineer: The Brand Leader’s Reality Check
TL;DR — Key takeaways Forward deployed engineers (FDEs) are senior engineers embedded inside a client’s environment to ship production AI — not slides, not reports, working code. FDE job postings jumped 729% year-over-year to 5,330 by April 2026, with salaries … Read More
14 min read -
EcommerceAlphabet Raises $80 Billion as Enterprise AI Demand Outstrips Even Google’s Supply
Fact: Alphabet announced $80 billion in concurrent equity offerings on June 1, 2026, including a confirmed $10 billion strategic investment from Berkshire Hathaway, to fund AI data centre expansion. Impact: CEO Sundar Pichai guided to $180–190 billion in total 2026 … Read More
8 min read -
EcommerceClaude for Amazon: What Brands Actually Need to Know
TL;DR — Key takeaways Claude connects to Amazon via MCP — but the connection alone solves roughly 20% of what brand operations actually require. The other 80% lives in data curation, persistent brand context, and safe execution. Over 900,000 Amazon … Read More
14 min read -
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
Welcome aboard!Check your inbox to confirm your subscription.
-
Amazon SEOClaude for Amazon Sellers: The Non-Technical Playbook
TL;DR — Key takeaways Amazon launched a Claude-powered Seller Assistant (AWS Bedrock, Q4 2025) — your competitors are already operating against you with the same model you can use directly. 72% of Amazon sellers who tried AI tools abandoned them … Read More
15 min read -
AmazonHow to Choose an Amazon Agency: 2026 Decision Guide
TL;DR — Key takeaways Pick the engagement model before you pick the vendor. Most brands do it backwards and overpay. Agencies charge 15–25% of ad spend or a $3,000–$15,000 flat retainer in 2026 — and the percentage model quietly rewards … Read More
14 min read -
EcommerceGitHub Copilot’s $750 Bill: The End of Flat-Fee AI Tools
Executive Summary The fact: GitHub Copilot’s flat subscription model ended today, June 1, 2026. Chat, agentic workflows, and code review are now metered by token — code completions alone remain unlimited. The impact: Developers are reporting projected monthly costs jumping … Read More
8 min read -
AI StrategyForward Deployed Software Engineer: The Buyer’s Guide
TL;DR — Key takeaways 95% of enterprise generative AI pilots fail to deliver measurable P&L impact — the top cause is last-mile integration, not model quality. A forward deployed software engineer fixes this by working embedded inside the client’s actual … Read More
15 min read -
EcommerceAmazon Is Licensing Its $12 Billion AI Shopping Engine to Your Competitors
Executive Summary Fact: Amazon’s Alexa for Shopping — which replaced Rufus in May 2026 — drove $12 billion in incremental sales on Amazon.com last year. AWS is now licensing the same technology to any retailer willing to pay for it. … Read More
7 min read -
EcommerceAmazon and OpenAI: What Every Brand Selling on the Platform Needs to Know
TL;DR — Key takeaways Amazon invested $50 billion in OpenAI in February 2026 and is building customized AI models that will directly shape how products are found, ranked, and purchased on the platform. OpenAI’s Stateful Runtime Environment on Amazon Bedrock … Read More
12 min read
