Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
640 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AmazonAmazon Vendor Central Down: How to Protect Your Brand
Is Amazon Vendor Central down? Learn how platform outages impact your 1P operations, how to prevent margin leakage, and strategies to recover fast.
15 min read -
Amazon AdvertisingAmazon Ads Jobs in Bangalore: Why AI Is Replacing Manual PPC
Discover why hiring for Amazon ads jobs in Bangalore is no longer viable for brands. Learn how AI automation outperforms manual offshore PPC agencies.
15 min read -
Amazon AdvertisingWhy the Amazon Ads Help Center Won't Scale Your Brand
Stop wasting hours in the Amazon Ads Help Center. Learn why manual bidding fails and how AI-driven automation scales your brand's revenue and ROI.
13 min read -
AI StrategyHow Dollar Shave Club Uses Generative AI for Ads
Executive summary Dollar Shave Club built its empire on a $4,000 viral video in 2012. In July 2026, they launched their most successful campaign ever for just $400 using generative AI. Chief Brand and Innovation Officer Laura Higgins shifted to … Read More
5 min read -
EcommerceAmazon Brand Manager Interview Questions & Answers
Executive summary Amazon brand manager interview questions have drastically shifted from basic PPC knowledge to AI workflow automation and profitability analysis. With Amazon’s ad revenue crossing $68.6 billion in 2025, brands demand candidates who can orchestrate data at scale rather … Read More
10 min read -
AmazonAmazon Seller Central Job Description: Hiring in the AI Era
Executive summary The traditional Amazon Seller Central job description is essentially a hunt for a unicorn, leading to rapid burnout and catastrophic turnover. Recent economic data reveals that generative AI can unlock up to $660 billion annually in retail, fundamentally … Read More
10 min read -
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NewsSatya Nadella’s Shocking AI Warning to Companies
Executive summary Satya Nadella drops a bombshell: using proprietary AI means you pay twice—first in cash, then with your company’s secret sauce. The “Reverse Information Paradox” dictates that every prompt and workflow correction you feed models like ChatGPT actively trains … Read More
5 min read -
AmazonHow to Delete Products from Amazon Vendor Central
Executive summary Hitting delete in Vendor Central never erases the ASIN; Amazon keeps it alive to sell off remaining inventory independently. Obsolete catalog items cause ghost Purchase Orders (POs), dragging down your strict 98-99% fill rate metrics and triggering chargebacks. … Read More
9 min read -
AmazonAmazon Seller Central FBA: Margin Optimization Guide
Executive summary Amazon FBA is no longer just a logistics network; it is a complex margin optimization engine where outdated manual strategies guarantee failure. Recent 2025 and 2026 fee structure updates introduced granular parcel tiers and aggressive low-inventory cost coverage … Read More
10 min read -
Amazon SEOWhat Is the Amazon Catalog? Master Your Product Data
Executive summary Amazon’s catalog is a strict relational database; 80% of return costs stem from just 20% of poorly mapped ASINs. US retail media ad spend hit $59.6 billion in 2024 and is scaling past $72 billion in 2025, meaning … Read More
9 min read -
AI StrategyThe Enterprise AI Evaluation Gap: Risks of Autonomy
Executive summary The autonomy ceiling is breaking: 50% of enterprises have shipped AI agents that passed internal evaluations but failed in customer-facing scenarios. Assurance is collapsing: Only 5% of technical leaders fully trust the automated evaluations guiding their deployment decisions. … Read More
5 min read -
AmazonThe Future of the Amazon Brand Catalog Manager
Executive summary Catalog errors like the dreaded Amazon 8541 are not just IT headaches; they are silent revenue assassins actively draining your advertising budget. The role of the Amazon brand catalog manager has violently shifted from manual flat-file typist to … Read More
10 min read