Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
563 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAI PPC Management: How to Scale Campaigns Profitably
Executive summary The baseline has permanently moved: Predictive modeling now manages roughly 78% of all digital ad spend. If your strategy still revolves around basic manual bid adjustments, you are severely lagging behind the market. The executive disconnect is real: … Read More
11 min read -
AI StrategyNewegg Adds Conversational AI Assistant for Shopping
Executive summary Newegg launched a conversational “AI mode” on June 26, turning complex tech shopping into a dynamic chat that handles compatibility and budgets without losing search context. Shoppers are abandoning the traditional search bar. Recent studies show 37% of … Read More
6 min read -
EcommerceScaling Sales with an AI Ecommerce Website Builder
Executive summary The global AI website builder market hit $3.24 billion in 2026, growing 20% in a single year as brands move away from rigid templates. Top-tier tools are replacing expensive frontend development, but most brands misuse them by generating … Read More
9 min read -
AmazonMastering Amazon Seller Central Italy for Global Brands
Executive summary Italy’s e-commerce market hit €85.4 billion in 2025, with Amazon capturing roughly 30% of total spend. Cross-border sales make up a massive 39% of Italian online purchases, busting the myth that you need local warehousing from day one. … Read More
10 min read -
AmazonAmazon Seller Central Guide: AI Automation Secrets
Executive summary Third-party sellers drove a record 62% of Amazon’s total unit sales in 2025, but relying on native reporting tools is causing brands to bleed net margin. Amazon’s ad revenue surged past $68 billion. Treating Seller Central as a … Read More
10 min read -
AI StrategyHow Prompt Injection Exploits Enterprise AI Design Flaws
Executive summary Prompt injection remains the absolute #1 vulnerability in enterprise AI, actively exploiting poorly designed agents and RAG pipelines. Hackers aren’t breaking through your firewalls anymore; they are simply asking your AI to hand over the backend keys. Rushing … Read More
5 min read -
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AmazonAmazon Seller Central Ireland: Complete Launch Guide
Executive summary Amazon.ie officially launched in March 2025, unlocking a $6.6 billion e-commerce market directly for local and EU sellers without post-Brexit friction. Simply duplicating your UK listings is a fast track to zero sales, as local Irish search intent … Read More
9 min read -
Amazon SEOHow to Improve Amazon Ranking with Search Intent
Executive summary Amazon’s COSMO algorithm completely shifted the focus from keyword matching to search intent in 2025. Average CPCs hit $1.12, meaning brute-force advertising is destroying margins for brands that don’t optimize organically. Over 50% of consumers now use AI-driven … Read More
10 min read -
Amazon SEOMastering Amazon Back End Keywords for COSMO
Executive summary The 2025-2026 shift to the COSMO algorithm means Amazon now ranks products based on problem-solving intent, not just keyword matching. Backend search terms have a strict limit of 249 bytes (not characters). Exceeding this by a single byte … Read More
11 min read -
NewsWhy Tech Giants Are Building Custom AI Chips
Executive summary The Nvidia monopoly is cracking: OpenAI just unveiled ‘Jalapeño’, a custom AI inference chip built with Broadcom that promises to cut compute costs by up to 50%. The hyperscaler rebellion: From Apple to SpaceX, tech giants are building … Read More
6 min read -
Amazon SEOMastering Amazon Backend Keywords for Higher Rankings
Executive summary The 249-byte trap: Over 47% of sellers lose indexing entirely because they count characters instead of bytes. A single emoji or trademark symbol can cost you up to four bytes. COSMO kills keyword stuffing: Amazon’s algorithmic shift prioritizes … Read More
11 min read -
AmazonAmazon A-to-z Guarantee: Protect Your Seller Account
Executive summary The Amazon A-to-z Guarantee is increasingly weaponized by buyers, contributing to the staggering $200 billion reverse logistics crisis projected for 2026. Your Order Defect Rate (ODR) must stay below 1%, but surprisingly, not all filed claims count against … Read More
13 min read
