Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
563 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AmazonHow to Use Amazon Seller Central to Scale Sales
Executive summary Amazon’s 2025 fee restructuring brutally penalizes slow inventory, introducing new aged storage surcharges for items sitting just 241-270 days. Generative AI tools embedded within the dashboard are shifting the platform from passive storage to proactive, autonomous optimization. Over … Read More
10 min read -
Agentic CommerceHow Salesforce Dominates the Agentic AI Landscape
Executive summary The update: Salesforce just dropped Agentforce Commerce, marking its most significant operational shift in five years by integrating autonomous AI directly into the shopping experience. The tech: Forget static catalogs. The new release features dynamic vibe coding for … Read More
5 min read -
AmazonAmazon Brand Manager Salary: Hiring in the AI Era
Executive summary Average Amazon brand manager salaries hit the $82,000–$95,000 mark in 2026, but paying executive rates for manual data entry is destroying profit margins. The traditional “Amazon native” operator is rapidly becoming obsolete as conversational search algorithms and generative … Read More
9 min read -
EcommerceHow to Think Like an Amazon Company Managing Director
Executive summary The massive infrastructure push: Amazon committed $200 billion in CapEx for 2026, forcing brands to modernize their tech stacks or face irrelevance. The death of basic GenAI: Pumping out AI-written SEO descriptions is no longer a competitive advantage; … Read More
11 min read -
AmazonNavigating the Amazon Seller Central Forum
Executive summary The Amazon Seller Central forum hosts a massive New Seller Community of nearly 490,000 members, but it is heavily skewed toward worst-case scenarios and complaints. While the forum debates account suspensions, over 75,000 independent sellers surpassed $1 million … Read More
9 min read -
NewsMeta Muse Image Launch Sparks Massive User Backlash
Executive summary Meta launched Muse Image, an agentic AI generator that pulls public Instagram photos as creative reference data without notifying the original creators. A massive user privacy backlash is actively unfolding as creators scramble to find the buried settings … Read More
6 min read -
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AmazonAmazon Seller Central GTIN Exemption Guide
Executive summary Securing an Amazon Seller Central GTIN exemption is not a clever hack to save a few dollars; it is a highly specific catalog tool meant for bundles and generic items. GS1 US currently offers single GTINs for just … Read More
10 min read -
Amazon AdvertisingAmazon Advertising Cast: CTV and AMC Strategy
Executive summary Amazon’s push into the living room is no longer just a branding exercise; it is a direct-response sales channel. The term “amazon advertising cast” carries a dual meaning: casting video ads to Connected TVs (CTV), and using the … Read More
10 min read -
Amazon AdvertisingMastering the Amazon Advertising Funnel for Brands
Executive summary Amazon’s advertising platform generated $68.5 billion in 2025, proving the ecosystem has evolved far beyond simple search ads into a full-funnel media giant. The average brand wastes up to 40% of its total budget on non-converting bottom-funnel keywords … Read More
12 min read -
AI StrategyAI in Retail Is Only as Good as Its Data Foundation
Executive summary The reality check: AI adoption in retail is nearly universal, yet actual ROI remains painfully elusive for most brands. The agentic shift: Autonomous AI agents are taking over the shopping journey, driving a massive 4,700% spike in machine-generated … Read More
6 min read -
Amazon AdvertisingMastering Amazon Ads in the Era of AI Automation
Executive summary The retail media explosion: Amazon’s ad revenue is on track to surpass $88 billion by 2026, forcing brands to rethink their budget allocation entirely. Streaming meets commerce: Prime Video is no longer just for brand awareness; with over … Read More
10 min read -
AmazonHiring for Amazon Seller Central Jobs: A Guide
Executive summary The “Great Compression” of 2025 wiped out amateur sellers, shifting the demand toward a highly specialized workforce that understands margin protection, not just gross sales. AI is not replacing Amazon professionals; it is splitting the market into high-paid … Read More
11 min read
