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AI for brands and manufacturers · Marketing · Agentic commerce
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Amazon SEOCTR in PPC campaigns
What is the CTR in PPC campaigns? We understand as CTR in PPC campaigns, the percentage of people who clicked on our ad after viewing it. It consists of a fairly simple calculation, dividing the clicks we get from our … Read More
Marc Marin 3 min read
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Amazon SEOCreate an Amazon Seller ccount
Choosing a sales plan Amazon offers two sales plans: the Individual Plan and the Professional Plan. Before thinking about how to create an Amazon Seller account, we should consider what these plans offer and which one best suits the type … Read More
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Amazon AdvertisingCR in PPC Campaigns
What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we … Read More
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Amazon AdvertisingMaximizing Your Brand’s Visibility with Targeted Branded Keywords on Amazon
Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it … Read More
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Amazon SEOEpinium June News: Amazon Vendor Central Integration
In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! ? New Amazon Vendor Central Integration. Why Amazon Vendor Central Platform? Throughout these years, Epinium … Read More
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Amazon SEOEffective ASIN Defense Strategies
Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, … Read More
Alexis Montañes 3 min read
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Amazon SEOHow to use the Amazon Posts program for brand discovery?
What is the Amazon Posts program? Amazon Posts allows registered brand sellers to share unique lifestyle images and product-related content through a “feed” that resembles other social media platforms. Customers will be able to scroll through the feed and click … Read More
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Amazon SEOAmazon Ads Management: Should you use an agency or a software or both?
Executive summary The false dichotomy: Choosing between an external agency and pure software is an outdated debate. The 2026 standard is AI-driven platforms operated by highly trained internal talent. Budget reality check: With marketing budgets flatlining at 7.7% of total … Read More
Roger Barrero 10 min read
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Amazon SEOAdvocacy campaigns, with brand keywords on Amazon
Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list … Read More
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AmazonAmazon Belgium, new logistics center
Amazon Belgium will open a new logistics center in Antwerp at the end of this year, allowing European sellers to increase their sales and quickly reach millions of customers. With the opening of this new logistics center, Amazon Belgium shows … Read More
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Amazon SEOHow to create a successful Amazon Listing?
Do you want to sell your products but don’t know how to create a successful Amazon listing? Don’t worry! In this article, we will provide you with tips and recommendations and provide you with everything you need to know to … Read More
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AmazonAmazon FBA Fees. What should I consider?
Every year, online sales predictions are on the rise and it looks like this trend will continue in the coming years. Marketplaces like Amazon offer a wonderful system and infrastructure to make it easier for businesses to start selling online. … Read More
