In today’s blog post, we will be going over some of the tips and tricks for successful Amazon Ads Campaigns.
Just like any social media channel and Google Ads, many sellers think of Amazon as just another advertising platform where they can sell their products.
However, selling on Amazon can be a win-win. This platform generates lots of traffic and has devoted customers.
But selling on Amazon is not as easy as it seems. To actually compete with the big fishes, settled sellers, and Amazon as a seller itself, sponsored product campaigns are your whip hand to generating more sales on the platform.
Sadly, not too many sellers give enough consideration to promoting their products through Amazon advertising.
So, if you either want to learn a few more things or you’re new in the game of sponsored products, we gathered up the most useful tips for you.
Amazon is a constantly growing marketplace and it seems like it will likely stay as a leader for a long time.
This is an indicator that now is the ideal time to get involved and learn all you can about its resources before it’s too late and your are outdated. As the advertising options are enhanced for sellers, sponsored product campaigns will help you boost sales, yet only if done correctly.
Keyword targeting is a science, art and skill that can take forever to fully grasp.
Even Though it was first made popular through search engine advertising platforms, keyword targeting is just as important on Amazon. Keywords are a crucial part of any sponsored product ad and need careful consideration.
Everyone has their own way of targeting keywords; some ways are more to the point than others. Of course, your primary keywords create a base for success in any digital platform that allows to target keywords.
However, we are not here to show you typical or standard approaches to Amazon sponsored products.
Although primary keywords are important , “related” keywords could be door to new opportunities on Amazon.
We made up an example for you to understand.
So, let’s imagine the case of Way Vegan Snacks, a small size and independent brand that sells tortilla chips that are vegan.
Way Vegan Snacks competes against several giant brands in the snack category. In this case, some of their biggest competitors would be Frito-Lay, Tostitos, and Doritos.
So, what Way Vegan Snacks did is, instead of spending all their budget on “tortilla chips” keyword targeting, they also targeted complementary products such as tortilla wraps.
Tortilla wraps as a product category that has relatively low competition. Hence, by targeting this complementary product type, Way Vegan Snacks saw an actual increase of an 11% on Amazon ads for tortilla keywords.
So, you should search around to see what related products your customers may be searching for to uncover a hidden set of keywords to target.
No matter what you are thinking of starting, either an advertising campaign on Sponsored Products, Headline Search Ads, or Product Display Ads, you need to make sure you create S.M.A.R.T. goals. This words stand for:
Specific, Measurable, Achievable, Realistic, and Timely.
Often, company’s objectives shape the advertisements they pick to run on Amazon. It’s worth knowing that your products will also have a big impact to your advertising campaign strategy, as you can only promote those products that are winning the Buy Box.
For those who are not familiar with this concept, it refers to a box on the right side of the product page. When users want to make purchase, they use the Buy Box, which summarizes the following product information:
On Amazon, if you win your Buy Box, your product is the choice by default when a user clicks on the, “Add to Cart.” button. To win your Buy Box, you have to give the buyer a competitive price, as well as a great customer experience, which Amazon reckons through several factors, such as shipping times.
When you start your advertising campaign, it’s easy to focus on the sales and revenue, but it’s crucial that you also pay close attention to what keywords are generating those purchases. That’s why you should spend some time to check your search terms report.
The search terms report shows up in your AMS dashboard in “Advertising.” It’s a important data base for your Sponsored Products as well as for Headline Search Ads because it tells which keywords are generating clicks and sales, which can nurture your current and future campaigns.
To give you an example, say you notice that one keyword is generating lots of clicks, but close to zero purchases. When you dive deep on it, you find out that while the keyword describes your product, it doesn’t match the user intention.
Share with us your thoughts in the comments section below!
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The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.