Amazon introduces the Sponsored Brands Video tool to excel in purchase results, both on desktop and mobile devices, with the goal of increasing the visibility of your brand and products while customers shop on the Amazon platform.
Sponsored Brands new Video method has a clear and concise aesthetic that will help potential customers choose your brand or product. The structure is made up of the following elements:
First of all, we recommend adding text to the screens of those videos that rely on audio to express the message of the product. We must anticipate and take into account that the video can be seen from small screens that pose an obstacle to the transmission of the ad.
We recommend the use of the Helvetica typeface or another similar one from the Sans-serif family with a minimum size of 80px that will guarantee comfortable reading from any screen.
We also suggest putting the white text on a black background with 80% opacity to ensure readability. You must confirm that the text does not protrude from the template of the safe area, that is, the space available to add your advertising elements.
Videos must meet a series of criteria, those that do not meet the specifications will be rejected by the moderation team.
As for the most common reasons for rejection, we find the following:
Finally, you will find the “Video” option in choosing the format of your Sponsored Brands campaign.
Please note that all Sponsored Brands video campaigns are subject to Amazon’s Sponsored Ad Creative Acceptance Policy.
Remember that Epinium is an Amazon software dedicated to boosting the sales of our customers by making them win the buy box and obtaining a higher ranking.
For more information, do not hesitate to contact us!