Brand reputation is how a brand is viewed by the population or its users. A favorable brand reputation means consumers trust your company, and feel comfortable about purchasing your products or services. An unfavorable brand reputation will cause consumers to distrust your company and be worried about purchasing in your e-commerce or traditional shop.
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In today’s competitive environment, brand reputation has become a priority for brands, especially when online reviews appeared 24/7. On social networks, online newspapers and other internet issues It’s important for your brand to be positioned as a experienced site, Industry leader platform and be able to define and solve Customer problems.
There are several key initiatives that are integral to an effective brand reputation management strategy:
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