Black Friday is not only the day after Thanksgiving, but also traditionally the kick-off day for the Christmas shopping season. However, Black Friday isn’t merely a U.S. phenomenon. In fact, European retailers have implemented the idea of heavy discounts in hopes of higher sales volumes. Notably, Germany is the country on which Black Friday discounts have the lowest impact. During the last years, the concept of Black Friday has been extended to sectors as diverse as fashion, banking and tourism, however, the most successful one is still the sector of consumer electronics. But how do this kind of aggressive promotions affect specific lifestyles like those of runners in different countries? Read more
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