Amazon SEO is becoming one of the biggest trends in digital marketing the last months due to its particular differences with the traditional SEO in Google. Online marketing professionals have been struggling for years with Google’s algorithm changes, but Amazon’s SEO is at its most exciting stage for being the novelty.
Brand reputation is how a brand is viewed by the population or its users. A favorable brand reputation means consumers trust your company, and feel comfortable about purchasing your products or services. An unfavorable brand reputation will cause consumers to distrust your company and be worried about purchasing in your e-commerce or traditional shop.