Managing different campaigns in different marketplaces can be challenging. Epinium makes it very easy to compare all campaigns and to manage your campaigns. You have all the features and metrics as on Seller Central.
With the view button the information of the campaign displays:
All Keywords and the search term results have a score.
The Software evaluates the keywords with a score based on impressions, costs and sales in the campaigns. Good converting keywords have 5/5 lines.
By selecting good performing search terms, you can easily add the potential keywords in any campaigns and ad groups.
A very useful tool is the mass edit for the keyword bids:
The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.