In this blog post, we will be discussing some of the key fundamental concepts to get you started with optimizing your Amazon SEO:
These concepts , are basically the 4 fundamentals of Amazon SEO, and how much this resonates with your brand will very much depend on your agreements with Amazon, your product’s cost structure and how fast you can get your products back into inventory.
To apply this, we gathered up the best two options:
The first option is recommended to only be applied if your current rank is very low. And so, what you need to do is, instead of buying a lot of your product, buy just enough to increase your ranking by a somewhat significant amount.
The second option is, to do this big amount on one single day, which converts into a great boost in sales rank and probably taking you to the bestsellers list.
On top of this, you should also need to optimize three contents: listing optimization, title and bullet points optimization, which involves the following:
It is the most important part of the title listing optimization and will directly influence your product’s performance in search results. So, according to Amazon guidelines, the title should contain the following elements:
Bullet points do not directly affect the ranking of search results, but they do affect the results in terms of conversion rate and product relevance. The main concept of listing bullets is to show the features and benefits of the product. Also, the keywords used in the title should be mentioned again in the bullet point with the help of the keyword tool to find some similar keywords and use them to improve your description. On top of that, it is recommended that you mention the products that your product matches with in the bullet points since it will also boost your search rankings. Lot of sellers will mention warranty terms in the bullet points, yet the best way to do so, is to actually test a few more versions and combine them to a actually see which one converts better.
Overall, Amazon SEO is a patient and ongoing work. Once you have selected the products correctly and have gone through all the necessary steps, you will be ready to start creating a best seller product.