The first step after you register is plug your Amazon Seller accounts. At that moment you know the total number of products and you can estimate which will be your plan. We synchronize your accounts every day so we track daily the total number of products also if you plug more accounts.

"High Level Amazon PPC Strategy" Ebook

The sponsored products target the exact buyers who are looking for the relevant keywords.

This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.