How to Do an Amazon Seller Competitor Analysis

With thousands and thousands of sellers active on this Marketplace, it is important to know what are your competitors and what are they doing in order to get ahead and be successful. This means, you have to know how to do an Amazon seller competitor analysis in order to find

How to Work with Amazon Backend Keywords

Amazon backend keywords are keywords you can't use in your product title or description because they don't make sense in the sentence or because you have reached the maximum amount of characters you can tape, or because of many other reasons. These type of keywords are hidden to customers who

Amazon SPN | Connect with Amazon service providers

Amazon created an Amazon Service Providers Network (Amazon SPN) to connect both companies that know the world of Amazon very well and the strategies to get the most out of an account and sellers who want to make the most of it.

Epinium Tool – Version 1.5.3 – Usability Improvements

As always, we want you to know about the improvements we make to our tool; Thanks to a teamwork between developers and users, our tool reflects even more the needs of Amazon sellers.

Finally, Sellers Can Answer to Negative Reviews on Amazon

"We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging."

What Are Amazon Sellers Aggregators and How To Be Aquired?

The last phenomenon happend in the company acquisitions world is "The Amazon Seller Acquisition companies". This is not quite a new kind of business, but it developed in the past few years till boosting a lot in 2020.

excess inventory management
How can you manage correctly your Inventory Brexit?

We already know that Brexit has caused quite a bit of caos, but as every time some situations change, the important thing is to search and find a solution. At Amazon, for example, they have revised the inventory management to be able to separately manage inventory for UK and to

New Epinium Software | Version 1.5

Last week our Software Development team worked hard to bring improvement in our Advertising Analytics section and in our Dashbord, in the part referred to the selection of Marketplace.

Amazon’s Climate Commitment to Environmental Sustainability

Being one of the largest ecommerce platforms in the world, leads to a greater responsibility towards society, the environment and the economy. Above all, Amazon has taken a position to safeguard the planet, through operations in favor of environmental sustainability.

Amazon Posts

Amazon Posts is the new social media build up by Amazon for Amazon vendors. The service is a chance for brands to have a new avenue to spread the word about their products and brand story.

The Data Breach Has Revealed Amazon Fake Reviews

A recent data breach has exposed a widespread scam involving fake reviews on Amazon. The fact has revealed that more than 200,000 people are involved in unethical activities in the online retails industry; they are providing fake reviews in exchange for free products.

Top 6 Digital Marketing Metrics to Track on Amazon

Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not

Epinium: Campaign Optimization Tool

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool.

Become an Amazon Seller

Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale price and take care of making the sale in the

How to advertise on Amazon

In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of purchase, among others. Ads appear in consumer-visible places, for example

Epinium updates [November 2020]

In this post, we will be going through all Epinium updates for our users and future ones! News You can now convert campaign search terms to draft keywords directly so it will be used in your dynamic search terms. When creating a multi campaign now you can disable campaigns and

4 Amazon PPC Strategies for Christmas Sales

This last year’s semester can be a crazy and stressful time for any retail company, and with competition stiffer than ever in the marketplace world, online retailers are looking to take on any advantage to get their messages out. Amazon gets a huge piece of the cake when it comes

Amazon mandatory Presence

Should I sell on Amazon? if this is what you are asking for, the answer is that not selling on Amazon is no longer an option. In this post, we are going to deal with the fact of solving possible conflicts so that nothing prevents you from having a presence

4 Amazon Marketing Tips to Know to Reach your Brand Goals

At the beginning of the year, together with the start of the pandemic, there were still some eCommerce sellers who were just starting to realize the importance of Amazon advertising or Amazon PPC. There are some pretty good reasons why selling and marketing your product on Amazon can do wonders.

Explore PPC Amazon Campaigns

Amazon Pay Per Click is known as the best alternative to increase the sales of products published on Amazon. It is the tool that allows you to position products on the first page, attract traffic, and finally get more sales. In this post, we are going to discuss how we